SEO for lawyers is something that should be on every lawyer’s list of strategies for increasing his client database and converting them into paying clients. Working on SEO for lawyers involves some different elements: Researching your current online footprint. Taking a number of steps outlined below to help make your law practice stand out from the competition. As always, practice makes perfect. Your efforts now will reap rewards later in time as you expand your practice.
Many people associate SEO for lawyers with link building. In reality, though, SEO is much more than just adding links to your site. Lawyers specialize in search engine optimization because it helps law firms build a solid clientele. With SEO for lawyers, you’ll also need to work on other elements such as content, website layout, and Google Places and local citations. These are all vital to making sure your SEO strategy works.
A SEO expert for lawyers will also take a look at how your firm markets itself online. As a legal provider, your website should be informative, timely, and easy to navigate. An SEO expert for law firms should analyze your current marketing efforts and determine if any changes are necessary. This can be especially important if you have a reputation for aggressive or even abusive behavior online.
The SEO expert for attorneys that you choose should also be able to assess your current organic search traffic. Organic search traffic is comprised of links from websites that compliment your own. These links demonstrate that your firm is respected by legitimate websites and have confidence in your offerings. Lawyers are great at building a brand and creating a positive image online. By boosting your brand through SEO for law firms, you can give your clients more faith in the services you’re providing.
Lawyers who specialize in SEO for law firms have access to several tools that allow them to quickly analyze the health of their SEO campaigns. SEO audits can reveal errors that are subtle but can have a profound impact on your rankings. They can highlight link-building techniques that are being abused, they can see which keywords are being targeted by unscrupulous web marketers, and they can help you monitor the progress of your SEO campaign. By constantly monitoring the health of SEO for attorneys, you can make any necessary adjustments that will allow you to attract new clients and increase profitability.
Once you’ve taken care of SEO for attorneys, you need to have an SEO consultant to handle your new client roster. This SEO consultant can act as a liaison between you and potential clients, especially if you are a solo practitioner. Your SEO consultant can build your brand by staying connected with past clients and assisting you with new ones. He or she can also provide you with the training and guidance you need to become an authority on your particular legal issue. SEO consultants work with you every step of the way to develop a successful marketing plan. Once your SEO strategy is properly in place, it won’t take long before you start seeing a wave of new clients approach your firm.
SEO for attorneys can be particularly beneficial to law firms that are not large, have limited resources, or are young and relatively inexperienced in the field. SEO for law firms can ensure that you attract more potential clients and retain your current ones. SEO for attorneys can also help you achieve a higher ranking in major search engines like Google, Yahoo, MSN, and Bing. In addition to providing links to your website from trusted websites, these search engine results will also lead potential clients to your firm’s website when they conduct a search.
SEO for lawyers is a powerful yet simple way to create visibility and generate sales for your firm. SEO for attorneys works great for solo practitioners, but can also benefit large law firms that employ dozens of attorneys. By keeping your firm’s name in front of the top of the search engine results, you can ensure that you draw in new clients. As your business grows, you can redirect those leads to your website and further develop your client base.
