In an age where everyone spends hours consuming video content, marketing with videos is a must for your business. A whopping 83% of marketers agree that video marketing is more important than ever.
However, if you don’t do it right, your marketing attempts can have disastrous results. When putting your video marketing strategy together, you need to be aware of what can go wrong to keep it from failing.
To help you out, here are six common video marketing mistakes to avoid for a successful video marketing campaign.
-
Making Your Videos Too Long
Your videos should not be longer than 60-90 seconds. Consumers are likely to click away after the first ten seconds if the content isn’t engaging enough.
Be concise and to the point.
-
Putting Out Low-Quality Videos
Content consumers are picky about video quality. It’s easier and cheaper to shoot on a smartphone, but you’re settling for lower quality and taking a risk. And if you have no video editing experience, there’s a good chance your lack of skill will be noticed.
It’s better to hire a professional who knows what they’re doing. Make sure you hire someone who understands business marketing and is committed to showcasing your brand. You’ll want a blend of talent and marketing expertise with whoever you hire.
-
Making Pointless Or Boring Videos
While your videos should be simple in demonstrating the value of your products, they should not be boring. You need to be creative and make your videos informative, yet engaging.
Some great video marketing ideas include testimonials from consumers, advertisements that tell a story that creates a need for your product, and product videos showcasing the product from different angles. You can also create video social media posts, such as stories on TikTok or Instagram.
-
Not Branding Correctly
You can come up with all sorts of fun and creative topics for videos, but ultimately if the video ends with the viewer not learning your brand name, the video is a marketing failure. Your video can be fun and creative, but ultimately you are supposed to showcase your brand and the service it provides.
-
Making Overly Complex Videos
You have a short time to engage with your audience through your video. If you fail to communicate the simple benefits of your services to your consumers, you will lose their interest, and fast.
While you may want to use your video to showcase your products, the fact is that consumers just want you to get to the point and explain the benefits of the product. Don’t make a long video discussing product features they don’t understand.
-
Lacking A Call To Action
When marketing businesses online, you need to have a call to action. You cannot just tell a viewer about what your brand offers. You need to give them steps to follow to benefit from your product or service.
A call to action is a phrase such as, “visit our site”, “follow us on social media”, or “visit us at this location.” A call to action guides your customers towards you and increases your chances of increasing your profits.
Avoid These Common Video Marketing Mistakes
These common video marketing mistakes happen a lot, and they happen to the detriment of a business’ marketing efforts. Now that you know them, you can avoid them and make the most of video marketing’s benefits.
For additional online marketing advice, visit the rest of our site for more great content!
