If you don’t already have a focused content marketing strategy (with or without help from a content marketing agency), your company isn’t thriving as it could. The statistics speak for themselves.
Did you know more than 90 percent of customers want to reward brands they feel are authentic? The best way to prove authenticity is through a solid brand image developed via content marketing.
Did you know 53 percent of mobile users will close a website that takes more than three seconds to load? User experience is intricately entwined with content marketing.
Did you know the average company dedicates 26 percent of its budget to content marketing? But the most successful companies have allotted about 40 percent of their budget to this marketing form?
If these statistics have convinced you to dive into the world of content marketing, it’s best to hire professional assistance. Working with a content marketing agency will deliver the best results. Continue reading to learn what you can get from working with one.
Better (And More) Ideas for Content
Creating enough high-quality material for potential and current customers is essential to a content marketing strategy. However, with a handful (or less) of people working on the task, ideas for content can stall.
With a content marketing agency, you’ve got an entire team of professionals who can help create more content ideas that are often better, thanks to their industry experience. In addition, professional marketers can look at topics in a way you may not yet have.
Quality Advice Catered to Your Company Specifically
Do you need 5 tips for writing attention-grabbing cannabis content? Or 7 fantastic ways you can increase content output without sacrificing quality?
Working with a content marketing agency means you’re granted quality advice tailored to your company’s needs. While an online search can provide helpful marketing information, these results are generalized instead of specific.
A Higher Quality of Leads
Content marketing naturally offers a higher quality of leads. This is because the people who find their way to your website already have an interest in your product or services.
Paid advertisements can’t offer the same quality of leads, even when you hyper-focus your target audience. Content marketing has the bonus of bringing value to these leads versus simply offering them a hard sell.
Stronger Brand Image
A content marketing agency can help you build a stronger brand image. Strong company branding is essential to managing your reputation and sticking in the mind of potential customers. In addition, a solid brand will allow customers to think of you when they have a specific want or need.
More Questions About What You Can Get From a Content Marketing Agency?
Content marketing is one of the most viable marketing methods available to businesses of all sizes, as proven by the statistics above. Companies will get the best results from their efforts if they work with a professional on their content needs.