One28, the American startup that incentivizes DJs to play music that evokes emotions and memories in partygoers, is now being used in the clubs of Miami and LA after its launch in Monaco, Monte Carlo, and American debut at the Faena Miami. The company, co-founded by CEO Adrien Crastes and CFO Alexandre Coyette, seeks to make it easier for listeners to hear their favorite songs at clubs, events, and other venues.
The name of the company, One28, refers to the strong emotions felt by an individual when they hear their favorite music in the right setting. The normal resting heart rate for adults falls between 60-100 beats per minute. 128 beats per minute, the most commonly used bpm, is often experienced when a person feels adrenaline and pleasure, including when they hear a song they like in particular. Crastes and Coyette created One28to make it easier for a person to experience this peak at venues while DJs stay in charge of the music that is played. “When you come home from a party, you don’t say the music was great because it was great all night but because you heard a couple of songs that took you to that 128bpm, that great feeling,” states Crastes.
Coyette says they had a good time debuting the One28 app at the Faena Miami in Florida, which has a large community of DJs, clubs, and music lovers. DJ Yacine used the app to facilitate the song requests of attendees and set a minimum song request price of $50.
Crastes reveals that One28’s European launch occurred in June 2022 at the MK Club in Monaco, where resident DJ Chris S set a minimum request price of 15€. Over fifty requests were made, of which he denied nearly half. The maximum bid for a request was 50€. The next day, DJ Chris S received more requests and continued using the app the following Friday and Saturday at the MK Club Monaco. He states that “One28 is a revelation for every DJ” and that he will use it at MK Club Monaco everytime he is mixing. From the One28 App or the Webapp, users can connect to any live DJ and track the song requests that were made and at what price.
Before its launch in Miami, the One28 apps were also used at the Twiga Monte Carlo nightclub by DJ Magnum; by resident DJs in Corsica, Nice, Marseille, and Cannes; and at Maya Jah Monte Carlo, a restaurant in Monaco.
“We are especially happy about Maya Jah because it showed us that our target audience is much wider than even we expected,” Crastes states. “While we had originally envisioned our app for nightclubs and bars with loud music, we have seen that it is suitable for restaurants, so this is a market we will be exploring.”
The company is currently working to innovate its products to provide users with the best experience possible. One28 will be releasing a Mac OS version of One28 DJ and has begun accepting USD, EUR, and GBP for payments and payouts to DJs. One28 is also preparing to offer its services to artists.
The two co-founders are happy about the app’s reception in Miami and optimistic about its potential to help both DJs and clubbers in the United States and abroad. “For DJs, it is making it easier to read the mood of attendees and choose music that will appeal to them,” Coyette says. “For listeners, they can now quickly request their favorite song and experience that rush we all feel when it starts. It is the best of both worlds for everyone and can make any party significantly more satisfying.”