Every business needs several communication platforms to engage and connect with its customers. Communication platforms provide an easy way to send out important information about the brand, and the products and ensure they tap every point of communication so that the business can inform their clients about launches, events, offers, etc.
Not only is this important for business customers, but it is also effective to stay connected with the business stakeholders. Whatsapp is the world’s biggest instant messaging platform. It helps users to connect over mobile network internet or wifi.
Businesses can use instant messaging API such as Whatsapp API to achieve instant connectivity with their business clients and customers. Not only does this offer instant connectivity and multimedia messaging capacity to the business – it also acts as a cost-effective way to communicate with customers ensuring that customers actually receive the message and read them.
What is Whatsapp API?
API is a form of application technology that helps businesses to integrate a business communication application with their existing software settings. APIs can easily integrate themselves with the framework of any given business. They can also help in a lot of different ways for the business.
Below are some of the examples of how Whatsapp API can be beneficial for a business:
- Excellent connectivity
It is imperative for the business to stay connected with the clients. Regular communication can help them recall the brand better and stay updated on all schemes, offers, and current affairs of the brand. Whatsapp is the best way to do so. An API can use WhatsApp format to send regular WhatsApp updates to its customers so as to announce schemes and offers.
- Easy-to-use format
Whatsapp API has a very easy-to-use format. Developers and coders can save plenty of hours coding by just opting for an API that lets them send bulk messages to all their customers at the click of a button.
It is easy to analyze the results of the WhatsApp campaign with the dashboard controls that give cumulative information on the number of messages sent, opened, clicked, read, delivered, etc. This helps their developer to make informed decisions on how to go about their messaging campaigns and to use effective strategies to connect with their businesses.
- Query resolution
With WhatsApp API, developers can opt for chatbot services or have a customer support team opt for personalized resolutions. A set of FAQs can be employed as the first-degree solution for automated responses that help in lowering the number of tickets that are raised by the customers.
- Multimedia messages
With Whatsapp API, multimedia-based messages with images, links, and audio/video can be shared freely with the customers. This helps in creating an interactive service with customers enhancing the brand privilege and perception in the minds of customers.
- Reduced cost
The best part about Whatsapp API is the fact that they are one of the cheapest modes of business messaging. Text messaging and social media apps charge businesses a set amount to send messages unlike Whatsapp making this medium of communication one of the best.
The initial investment is towards the API installment in the business framework and the business is all set to go. It can be run with minimal resources and can be extremely easy to manage with minimal supervision as well.