If you’re a business name owner, you might know how difficult and time-consuming it is to choose the perfect name for your company. You want to choose a name that reflects the objective of the company. The name for your company needs to be catchy, not silly.
Choosing a perfect business name is a challenging task for most entrepreneurs. When your business name is memorable and appealing, you will be able to develop brand recognition and brand awareness of your company without any extra effort. The name will work as the identity card of your business. This is why you need to be careful while choosing a business name.
If you choose the wrong name for your company, you will suffer from massive consequences. Poorly chosen or inappropriate business names will create doubt amongst your customers. They will not only avoid engaging with your company, but they will also question the professionalism of your business as a poor name will make your business look non-trusted. Additionally, if the business name is long and unattractive, your customers won’t remember it. Here are some common mistakes you should avoid while choosing a business name.
Make Sure the Name is Available
This point might seem obvious, but this is one of the most common mistakes entrepreneurs make while naming their business. You should not choose a name that is already being used by other businesses. If you want to form a business entity such as LLC, corporation, or non-profit, you need to file proper formation documents as per your state rules. Choosing an unavailable name will make your business suffer from infringement lawsuits.
To avoid such complications, you need to check the availability of the name before filing the paperwork. You can contact the state secretary officer or state agency to know if the name you’re choosing is available or not. You also need to conduct thorough research on the internet to ensure the name is not being used by any other company. As per Small Biz Trends, business name will showcase your creativity and uniqueness.
Make Sure the Name Is Not Too Long
This is another mistake you need to avoid. Instead of choosing hard-to-read and complicated names for your company, you should choose one word business names. This is because they are simple and they will easily capture the attention of people. No one wants to read unattractive business names. Make sure the name is to the point, short, and attention-grabbing.
Apart from that, long business names will cause you additional problems as they cannot be written completely while creating social media accounts. If you look at the massive and reputed companies in the world such as Google, Amazon, Tesla, and Apple, all of them have short business names.
Make Sure the Name is Not Difficult to Pronounce or Spell
Even though you can experiment with different spelling, fonts, and tones while creating a business name to stand apart from your competitors, keep in mind that the business name also needs to be legible and readable. If your target audiences face problems reading, spelling, or interpreting your business name, they might not be able to promote word-of-mouth marketing. Not to mention, they will quickly forget the name.
These are the mistakes you should avoid while naming your business. Make sure you contact us and we will help you choose the perfect name for your company.