Even though most SEO specialists focus only on keywords, the comprehensive SEO strategy includes other essential components that should be implemented in the overall marketing strategy.
Online competition is ramping up. More and more businesses are heading online, so ranking on the first Google page has become more difficult. Additionally, Google’s search algorithm is updated around 500-600 times annually. That’s why our SEO strategy has to go beyond keyword optimization.
Aleph Website is a digital marketing agency that specializes in Web Development and Design. They provide clients with advanced SEO services and help them improve their SEO performance drastically in order to improve their Google rank as much as possible.
Let’s discuss what advanced practices are considered essential for next-level SEO:
1. Entity-Based SEO
Keyword SEO contains keyword research and using keywords through the website content. Even though Keyword SEO matters significantly, modern SEO goes beyond keyword optimization and focuses on ideas and context (entities).
Entity-based SEO allows search engines to provide users with more relevant and accurate results on the SERP-S.
With Entity SEO we gain topical authority that implies ranking for a whole subject (not a particular keyword, but the topic). Topical authority results in domains. That means when you search for entity results, Google will display a relevant domain result.
One of the most important differences between keyword and entity SEO is that entity SEO generates knowledge graphs. Knowledge graphs are structured databases about entities and their relationships.
Learn more about The Knowledge Graphs and why they are so important
2. Schema Markups
Schema markup is a semantic coding language that consists of structured data (semantic tags). It is used to help search engines understand the topics and website content, and better match the content to the searcher’s query. Additionally, it helps Google index websites faster.
Schema markups provide rich results, also known as rich snippets, which are more informative and attractive to users. Therefore, they are more clickable compared with normal snippets and an effective way of generating more organic traffic. Consequently, rich snippets improve the Google rank position in the long run.
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Learn How to use Schema Markups in order to boost your SEO rankings