The COVID-19 pandemic has resulted in a surge in online video hosting platforms. Locked inside the confines of their homes during the lockdowns, people have started to consume more video content than ever before, a trend that has continued even as the world is slowly returning to some semblance of normalcy.
Businesses have quickly identified this trend and have invested heavily in virtual in-person video marketing. According to a survey, almost 80% of marketing professionals find online video platforms more beneficial for their business.
What is video hosting?
An online video hosting platform stores your video content. Here you can organize, manage your content and make it visible to your audience. YouTube is one of the most popular platforms used by several video content creators.
Online video platforms provide ample security and privacy features that ensure the safety of your content. Moreover, its transcoding and encoding make the viewers’ experience seamless.
Importance of a video hosting platform
- Better engagement
Professional online video platforms are free from unwanted ads. Therefore, your audience stays hooked to your content. Moreover, if you can create a playlist of your content, your audience doesn’t get unwanted suggestions. So, you can lure your audience into a sales funnel and get a potential lead.
- More useful data
Analyzing performance metrics is essential for becoming a social media sensation. You can get crucial data for your video content like average watch time, reach, impressions, etc., from an online video platform. You can also track user behavior and set your business goal accordingly.
- More control over the content
Professional video hosting platforms allow you to use custom branding video playback. It is crucial as users might get irritated by seeing targeted ads. Additionally, creators have more control over your content for distribution, uploading, and packaging.
- Added security
One of the salient features of using an online video platform is the security that comes with it. You’d never want your content to get misused or stolen. Professional video platforms protect your video content by securing your embedded code, restricting downloads, and filtering viewers.
What kind of businesses need online video hosting platforms?
- E-learning organizations
Be it pre-recorded, live-stream, webinars, or case study videos, e-learning videos help users learn new skills. Digital learning has become a business opportunity for skill-based instructors and organizations during the pandemic. Online video platforms help e-learning businesses reach their target audience and get more sales.
- Educational institutes
Digital Learning has been a revelation in the past few years. Coaching institutes, schools, colleges, and other educational institutes prepare educational content for their audience. Online video platforms present a safe and easy platform for students.
- Entertainment businesses
Production houses need ample security when releasing a film or a web series on online video platforms. That way, the chances of piracy are nullified, and production houses get good returns for their labor. However, teaser or trailers don’t need such security as it provides much-needed promotion of the earlier.
- Marketing businesses
Businesses have realized that hosting online global events is way more beneficial and appealing to audiences than physical events. New product launches, their demo is catered well in online video platforms. Therefore, big marketing brands can use the medium to reach more audiences who can watch it on different devices.
Apart from these, businesses need other functional tools like monetization, user interaction, etc. That way, they have more control over their content. Vdocipher is one such popular online video platform that offers a 30-day free trial for its customers.
Sign up for a free trial at Vdocipher if you are not sure which platform to choose and enjoy features like multi-level user access, custom video thumbnails, firewall friendliness, DRM Security, or a powerful CDN and video analytics.