Google exists to create an index of the world’s information. As a business owner, the index includes your website. So, it’s vital that the copy you write be something that Google loves.
When Google loves something, it puts it at the top of its search results. But did you know that three out of four people will never scroll past the first page of their Google search?
The old joke in digital marketing is, “Where do you put something you don’t want anyone to find?” The answer is, “On the second page of Google.”
With that in mind, here are some tips on writing copy that Google loves.
Focus on SEO Copywriting
SEO copywriting is not the same as usual copywriting. Instead, it is an art form that allows you to create optimized content for Google. The good news is while it’s for Google, it still sounds natural to your users. Or, at least, it should be fun and easy to read!
Remember, you can write the most compelling copy. Yet, if no one finds your website, all your beautiful words don’t get to be enjoyed. That would be a shame considering all your hard work!
Take normal copywriting, for example. You can use images or other tools to get your reader’s attention. But with SEO copywriting, you have to think about what keywords searchers might use when looking for products. The keywords you select should make it easy for them to find you via Google.
The key is creating copy that tells a fantastic story. It should engage your user and reach your target audience. SEO allows you to refine your content and thus, makes it more visible.
Don’t Underestimate the Power of Meta Descriptions
The 155 character meta description you create is not for Google rankings. Instead, readers use this summary to determine if your website is on a topic they care about or not.
For example, a good meta description about renting a beach home in El Tunco, El Salvador, could say, “Find inexpensive and safe hotels in the heart of El Tunco. Book your inexpensive beachfront El Tunco getaway with us today!”
This meta description includes phrases and words customers search for. When they see them, they’re likely to click on your site. Why? They visit your site because it’s relevant to their search query.
Google does not index based on your meta description. But it gives you a higher ranking depending on your site’s traffic.
Master Long-Tail Keywords
Let’s say you sell shoes. An obvious keyword to target is “shoes.” Well, guess what? No matter how hard you try, you will never rank on the first page of Google by targeting this keyword.
Major retailers like Shoes.com, Nordstrom, DSW, and Clarks dominate that first page. Even a famous shoe manufacturer like Nike does not make the cut.
This is where long-tail keywords come into play. Long-tail keywords are other terms that people might search for to find your product.
There are several ways to find long-tail keywords. A great way is to type your short keyword into Google and see what comes up.
For example, when you type in “shoes,” you may get results like “shoe size chart,” “shoes for crews,” “shoe stores near me,” and more. Try it out!
Searching for relevant keywords provides ideas on which words to use in your content.
Why Work with a Content Marketing Agency?
When you partner with a content marketing agency, you get immediate access to the skills you need. In addition, you can strengthen your marketing campaigns with the help of an agency.
They offer fresh perspectives that allow you to make breakthroughs with your marketing. And because you’re not managing your marketing team, you have more time to focus on running your business.
A content marketing agency also ensures that your site is full of in-depth copy that Google loves.
Writing Copy That Google Loves
Excellent SEO copy should incorporate terms that people type into a search engine. Therefore, it should be easy to read and informative. Furthermore, meta descriptions should be relevant.
Working with a marketing agency is the easiest way to incorporate these principles. In time, you should see excellent results from all your efforts!