Technology is like a train with an infinite number of cars that sooner or later you have to get on if you don’t want to be stuck at the station. And we are already in the era of high speed. Every evolution causes a change of habits, but only when you stop do you have time to reflect on whether your business model adapts to the current times or you need to reinvent yourself to give your client not only what they like, but what they need. Sport has fully entered this debate and television rights are a key point as its main source of income click Here.
Sport continues to be perceived as the goose that lays the golden eggs in terms of television product, and in this great market, soccer is the owner of the corral. Sports leagues and event promoters have long benefited from having a flagship product to offer to 해외축구중계 the clubs have relied on the power of the union to sell unified content with the centralization of rights, and the owners of those television rights have believed that they could attract the final consumer at any price. This system was presumed out of date for some time now and the pandemic has only accelerated it. “Now we have much more information about the actual use of content with the data that digital consumption gives you. I think there will be a price correction. It hurts the consumer to pay according to what figures to watch sports. We have reached the limit”, says Mating Bake, media rights manager at Mediocre and one of the teachers of our Master in Football Administration and Management in collaboration with FC Barcelona .
Consumer choice is no longer limited to how to view content,
but also which content to keep. According to a survey published by Deloitte on digital media consumption trends in the United States, in January 2020 only 20% of streaming video subscribers declared having canceled a service in the last year; In October 2020, 46% of users confessed to having unsubscribed from one or more services in the last six months.
“I think there will be a price correction. It hurts the consumer to pay according to what figures to watch sports. We have reached the limit.”
The biggest concern of the sports industry remains the behavior of young consumers.
“Generation Z has grown up in a digital world, a world where content is not always something you have to pay for. So, having access to free content, they find it strange that you have to pay. For us, the goal is to create a premium product that justifies having to pay for it,” says Martina. How have broadcasting rights in sport evolved in recent years?