What Is The Meaning Of Black Friday/Cyber Monday?
Black Friday is a day known for large sales that are traditionally associated with the day after American Thanksgiving. Black Friday marks the “official” start of the holiday shopping season and is traditionally the largest single sales day of the year for retailers. Cyber Monday occurs the following Monday and is primarily a day for online sales. In recent years, many retailers (both brick and mortar and online) have adopted strategies that include weekend sales and, on occasion, sales that extend into the following week.
How Can I Get The Word Out About My Black Friday Sale?
You can promote your sale in a variety of ways, both online and in print. Which you choose will be determined by which media channels are most influential to your customers, as well as the budget you have available.
Posts on social media
Marketing via email (both pre and post-sale)
“Event” on Facebook
Advertisements in trade publications
Advertisements in newspapers
Outdoor advertising and billboards (for larger budgets)
Campaigns by direct mail (for larger budgets)
High-Quality Image Resources
It is always advantageous to be able to use your own images in your marketing campaigns. High-quality imagery of your products will assist your audience in visualizing how your products can fit into their daily lives.
However, for seasonal holiday ad campaigns, you may want to use imagery that refers to the celebration rather than your products. Black Friday sales posts, for example, are frequently done in black and white and may include celebratory images such as confetti or presents.
Create Flyers And Banner Images
You don’t have to be a designer to create stunning social media posts and website banner images. Using templates provided by websites such as PhotoADKing, you will be able to create visually appealing content for all types of media for free!
PhotoADKing has compiled a collection of templates to create Black Friday flyers that can use for social posts for Small Businesses.
Use Email Marketing
When it comes to preparing for Black Friday sales, email marketing should not be overlooked. You’ll want to publicize your sales and make sure your contact list is excited about the deals you’re offering.
Creating visually appealing emails can be difficult for those of us who are not particularly visual, which is why using a template is beneficial. EKM has a beautiful collection of email marketing templates for you to use. You can also contact our email marketing expert if you want a custom template designed for your campaign!