A steady stream of customers is one of the key elements for the success and growth of a business. In this digital age where people looking for products or services over the web, they should be able to find you online if you want them to hire you. As a construction company, ranking well in search engines like Google ensures that you will get more new customers. All companies and businesses in the construction industry can reap the advantages of getting massive organic traffic to their official websites.
Whether you are a general contractor, storm restoration company, or a business selling construction materials, here are some local SEO tips that can supercharge your digital marketing strategy to reach more clients.
Get your GMB Page Right
To appear in more local searches and in the map pack, you should create and set up a Google My Business (GMB) page. You can create this page free of cost using a Google account to list your company in Google business listings. This allows you to outline who you are, what you do, where you are situated, and open hours. When creating a GMB page, you can choose the type of company e.g. building material supplier, home builder or construction company, etc. As a result, you can appear in Google search results and on Google maps for related searches. You can also get customer reviews on your GMB page to build customer trust and credibility.
Keep Your NAP Data Up to Date
Getting your NAP data right is another most effective local SEO method. NAP data stands for Name, Address, and Phone Number of your business. Keeping NAP data updated across the business website, local directories, social media profiles is important to make sure that you remain visible and accessible to prospective local customers looking to avail your services. If any of the NAP details are changed, it is important to update the information across all your online profiles and accounts where you have submitted your construction or remodeling business.
Create Informative Content Around Strategic Keywords
Before you get started, do some keyword research to find phrases and keywords that people are using to find your services. When people look for siding contractors, they usually conduct online searches using the keywords ‘Siding contractors near me’ or ‘Siding contractors in (location)’ etc. Spend some time on finding relevant keywords with good monthly search volume and create informative content around those keywords. You can also use keyword research tools to extract keywords your competitors are ranking for. This will help you find relevant keywords that can drive massive organic traffic to your website.
Get More Backlinks
Getting backlinks to your site from relevant and high authority sites is one of the best ways to stand out in search results. Link building is all about getting relevant and high-quality websites in the industry to link back to yours. Linkbuilding not only brings traffic to your website but also improves the authority of your website to appear in more search results. Guest posting is a great way to get links from high-authority sites in your industry. Startups usually need lots of high-quality links for steady growth and to improve SE rankings. However, you should avoid spam links to your website as they can ruin your rankings in search engines instead of improving.
Choose a Responsive Web Design and Improve Page Load Speed
With advances in mobile technology and an increase in mobile searches, construction & remodeling companies need to ensure their websites are responsive and perform well across devices including mobile, desktop, and tablet. You should also focus on improving page load speed to increase your visibility in search engine result pages. Page loading speed contributes to the overall user experience and makes them stay longer on your website. You can use Google PageSpeed Insights to check website load speed and things that can be improve for better loading speed.
Search engine optimization is one of the best digital marketing techniques to build a strong online presence and drive more traffic towards construction or remodeling businesses. Integration of above mentioned local SEO tips into your marketing strategy can help you drive more organic traffic towards your website and generate more leads.