Whether offline or online, companies have always been trying to find effective methods and strategies for marketing their products and services. Every day they come up with new ideas. Sometimes these ideas work, and sometimes it doesn’t. And since the innovations of the Internet and social media, new advertising methods have emerged. However, most of these methods are only suitable for online businesses. Offline business relies primarily on traditional marketing practices. However, a new tool (social WiFi marketing) has been introduced particularly for offline businesses.
Business WiFi marketing is changing the way products are sold. Today, when casual visitors enter a physical store, the first thing they look for is public WiFi. WiFi marketing is used to take advantage of the highest quality of internet connection and increase customer satisfaction. Stores can use this to collect important customer data that they can use to sell their products better. This article highlights how WiFi marketing plays an important role in future business growth.
What Is Business WiFi Marketing?
Retailers use WiFi marketing solutions to offer free WiFi in stores in exchange for customer contact information. The WiFi provider then uses this contact information as a channel to communicate marketing campaigns to these customers via email newsletters and SMS messages.
With this tool, shoppers will encounter sign-up forms or pages before they start browsing the web using the store’s WiFi. Once they provide the contact information you requested, they can use your free WiFi. Another way is social WiFi marketing. This requires the user to log in with a social media account.
And when you do that, the captive portal tool captures all the information you need from your social media account. In addition, after a customer connects successfully, this tool allows you to control which web page is initially loaded on your device.
For example, you can direct a customer (using free WiFi) directly to your website. We also often ask for reviews and likes on social media pages. And this method enhances the visibility of your store.
Benefits of Social WiFi Marketing over the Traditional Marketing
The tool of social WiFi has many advantages for the customers as well as for the organizations. However, we are enlisting a few of its benefits from the WiFi provider’s point of view,
Provides a Wealth of Customer Data
Social WiFi provides you with a wealth of customer data. At a basic level, this tool gets the customer’s email and phone number. However, you can also gather more information about consumers. It can collect social media details and information for your customers.
When a customer visits your store, see how often they visit you and whether they have visited multiple locations. In addition, some advanced WiFi tools can also help you track your customers’ walking traffic. You can use this information to send push notifications that include exclusive offers based on your location in the store.
You Can Compete with Online Retailers
In this digital world, people prefer to shop online or at least check the reviews of the stores they visit before entering the retail store. Therefore, if you have an online presence in your business, you can compete in the online market. You can also use WiFi marketing solutions to create and enhance your company’s online presence.
In addition, you can use customer data to send relevant offers to your customers in real-time. You can encourage them to look at online reviews to help guide their purchases. WiFi marketing can also use location tracking to send real-time offers and in-store discounts to the products that customers are searching for online.
Offers Low-Cost Advertising Solution
Unlike traditional advertising, which requires a lot of marketing money, social WiFi is very economical. When customers connect to WiFi, they can send push notifications to promote their products. In addition, you can use geofencing to send relevant marketing messages to your customers.
Information such as emails, phone numbers, and social media accounts can also be used to promote your product after customers leave your facility. This method attracts more customers and increases sales.
The tool of social WiFi offers many benefits for the business world. It helps companies to increase their sales by attracting more customers and by devising a relevant sales strategy. In addition, the information on customer behavior (that the Wi-Fi marketing tool provides) can be used to create targeted marketing campaigns. Social WiFi marketing can attract customers because you offer sales on the products that are relevant to their needs.