If you want to engage your audience and attract more people, you need to be creative. Online viewers are constantly bombarded with massive amounts of media content. It must be tempting for them to choose yours.
The fast pace of technological innovation means that customer preferences are constantly changing. Traditional methods of establishing relationships with customers and attracting new ones are increasingly being pushed aside.
Now more than ever there is a need to connect with your audience on an emotional level. Deliver content in an easy-to-understand format that engages them and makes them feel part of the conversation.
Keep in mind that:
Interactive video content has been proven to be more effective in increasing conversions – both online and offline.
On the other hand, personalized video combines visual appeal with the growing demand for individual conversations between brands and their audience. It’s a win-win!
Why is interactive video content important?
Interactive video is a type of digital content that allows the viewer to interact with it. The viewer can click the screen, answer questions or buy products in the video.
Interaction video content is useful in stimulating engagement. It helps to elicit a reaction from the end user, which leads to two-way communication with your brand. Besides, it helps to create highly engaging interactive prospect capture tools and helps increase your return on investment.
Interactive video encourages visitors to share interesting content with their friends on social media. This helps to increase website traffic and encourages word of mouth ads. The video encourages potential customers to follow the purchase path and helps you get better results.
Plus, it helps cut media clutter and give you a competitive edge. Besides, it provides valuable visitor data that you can use to optimize your sales funnel.
An interactive movie is important for the following reasons:
Mobile friendly videos are easy to view and share on your phone.
Easily personalize name, content and location.
Data collection is much easier and more convenient.
Viewers pay more attention – and for longer.
What can you use interactive movies for?
Interactive video attracts attention because it is very attractive. Thus, it increases click-through rates, improves brand retention, leading awareness and leads to repeat visitors. This increases your potential for acquiring leads.
You can also use interactive videos to inform your audience about your services. This experience helps make the sessions more interactive, engaging and encourages visitors to come back for more. It will be easier for your sales team to turn them into customers.
By creating personalized experiences, your customers and potential customers become much more responsive. You can then get to know their challenges, preferences and how to best meet their needs.
Stand out from the competition. Use interactive videos to create customer experiences and bring your campaigns to life. Ultimately, the main use of interactive video is to help drive conversions and generate sales.
Finally, you can also use interactive media for the following purposes:
Enlarging the e-mail list
Register for an event or sign up
Contact forms for acquiring leads and pre-qualification for sale
In hot spots that allow you to link to specific websites
Online surveys related to marketing campaigns generate leads
Webinar content with an engagement menu
Purchase in movies via interactive buttons or links for pricing and product downloads
…… and much more
How to create interactive movies?
Creating interactive Avple videos will help enrich your product videos and help provide richer customer service. Viewers can also browse the video content and choose what interests them most.
You can create high-quality interactive videos as they don’t require a lot of technical knowledge or advanced video skills. In addition, you have access to interactive video tools from multiple video platforms that can be tailored to your business needs.