Gone are the days of non-personalized and non-contextualized “mass” advertising content. To capture the attention of their audiences, companies must rely more than ever on authentic, engaged and immersive content.
Amplify your editorial podcasts
Presented as “the future of radio” by Steve Jobs, the podcast continues its meteoric rise. Whether it is to listen to a program in replay (catch-up podcast), or discover original content (native podcast), this format has won over its target. The podcast is a new way for brands to develop original editorial proposals and engage audiences.
Jump into the Metaverse
Motivated by computer games and sci-fi, the Metaverse is an imaginary universe wherein people can share vivid encounters progressively. Brands will be able to create original experiences, and also develop a new shopping experience. The Metavers race is on, with Facebook (Meta) in the lead, which has already developed a new virtual playground called: Horizon Worlds.
Create your own academy to offer training
With the development of new platforms, online training is becoming accessible to everyone. You can now, in just a few clicks, create your own training course and share it with your teams and customers. You can attract the users from the different platforms – YouTube, Twitch, etc. Twitch is on the rise, so you can focus on it. Live stream industry can give you a serious number of academy users. Buy Twitch followers for your account, partner with the ‘right’ streamers and get a big interest from the viewers – easy recipe for success.
Rely on ABM (Account Based Marketing)
The challenge for all B2B marketers in 2022 will be relevance: targeting, messages, process… But how do you develop a relevant marketing strategy, at a time when 65% of decision-makers say they want a human-to-human relationship? This is where ABM comes in: “a strategy where sales and marketing teams work together to target and develop relationships with key accounts.”
Focus on local (proximity) marketing
In addition to SEO, local marketing promotes the creation of an engaged community through content that really touches your customers and encourages them to share their own experience (User Generated Content). Local products/services and local adventure content have been on the rise for two years, so brands have every interest in focusing on proximity marketing.
Select creators for authentic content
Today, consumers are no longer fooled by celebrities who pretend to have an attachment to a product. They are now looking for someone really involved, authentic and who looks like them. This is probably why micro influencers are increasingly popular with the public. This typology of influencers is very present on TikTok, an opportunity for brands.
Prepare for voice search
With the use of artificial intelligence and deep learning, voice search is improving and connected assistants are becoming more and more efficient. It is therefore relevant to prepare for the future by optimizing your SEO content today for this new search method.
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