Search Engine Optimization does not work in one specific way. 香港 seo 公司 has many activities that can be performed to appear higher in the search results. By executing these activities as well as possible, you will eventually have a website that is fully optimized for search engines.
Search engine optimization can be divided into two parts:
- On page search engine optimization
- Off page search engine optimization
On page optimization
On page optimization means optimizing the technology and content on your own website. This with the aim of increasing the relevance with regard to the most important keywords and the readability of your website. With on page optimization you keep yourself busy with creating an optimal website structure, processing the keywords in the texts, working with internal links, creating informative articles and working with clean and semantic code. The right strategy is very important here.
Off page optimization
Off page optimization is everything you do to optimize your website outside of your own website. consists of link building, social media influences and social bookmarking. So you increase the authority, as it were, the popularity of your website.
Link building is one of the most popular methods to optimize off page. By getting backlinks to your website, you improve your online reputation. Google considers the number of relevant links to your website as proof of the quality of your website, company or service. By relevant links we mean links from websites that are related to your business. Are you a SEO work ? Then it has no added value to have a link from a freelance platform or a website for building materials. In the past, every link was one, but nowadays the relevance and quality of the link is much more important. Irrelevant links may even be penalized.
The ideal mix
Search engine optimization consists of an ideal mix between on page optimization and off page optimization. But make sure you have SEO work right on page. That your site structure is correct, that you have good content, before you start optimizing off page. A good on page website has much more value and therefore much more potential to link to.
SEO, an ongoing process
The biggest misconception about SEO is that it’s a one-time job. That it stands, once it stands. But the way search engines view and index websites and the algorithm that is used is constantly changing. And your competitors are not sitting still either. In SEO work to have and maintain those beautiful positions in the search results, it is important to continue to optimize.
The online search behavior of your potential customers changes over time, so keep optimizing your content with relevant search terms.
Did you know that behind almost half of all searches is a local search intent? Think of restaurant, lawyer, insurance, etc. Local SEO is therefore specifically aimed at ranking at the top of the local Google search results in your own region.
To become more findable locally, it is not only important to create a Google My Business page, but also to continue to optimize it. Local citations, local backlinks, reviews, landing pages and Google posts are very important here Learn More