With Millions of videos shared online every day, it may be challenging to get tonnes of views for your content. Since Instagram lifted the 15-second video limit to 60 seconds, the number of videos posted on Instagram has so far snowballed.
Instagram being a visual platform, dozens of brands are now finding it an ideal marketing platform. Ranging from video ads, Instagram stories, or posts. All these can feature short videos to convey messages to your followers.
Having said that, getting hundreds of views for your Instagram videos requires planning, time, and effort if you want your videos to get the attention that they deserve. If you are struggling to increase views on your Instagram videos, this article offers helpful information that can help you get more views on every video you post.
#1.Edit Videos on Your Computer
Even though smartphones and iPhones come with inbuilt editing apps, they lack advanced editing features that come with other software like adobe premiere and others. Pre-editing videos on a computer enables you to produce high-quality videos.
Additionally, you can leverage video effects that come with editing software to add effects and improve the quality of your videos. Unlike videos produced via smartphones, videos edited through a computer look more professional.
Aside from creating smooth transitions between shots, you can add intros to your videos. In other words, if you want to produce high-quality professional video content for your Instagram account, you should consider editing videos via your computer.
#2. Share behind the scenes videos
To give a human element to your videos, try to share behind-the-scenes videos of your company. Such may include video of staff interacting, product production process, or anything that can add an interesting twist to your video content strategy.
Many people tend to find behind-the-scenes videos a bit interesting which is ideal in building trust with your target audience. To attract more followers and get more views for your Instagram videos, post many behind the scene videos. That way, you not only create fond memories of your brand but also appeal to your Instagram followers.
#3. Use the right hashtags
Targeting cuts across various social media platforms. Although the use of hashtags is underscored in some quarters, it is one of the most powerful strategies that you can use to reach out to followers that are outside your scope.
Using hashtags is easy since all you need to do is tap on the search icon and you will be able to see posts with the trending hashtag on the platform. Typically, posts that have a hashtag have more than double the chances of attracting engagement as those that don’t have.
Nevertheless, you should master the art of using hashtags sparingly by flooding your Instagram account with hashtags all over the place.
#4.Post at the right time
Another tricky element in the world of Instagram marketing is researching to understand when your audience is active online. This will not only make it easy to reach out to a wider audience but also improve the chances of improving the number of views on your video content.
While the effectiveness of this strategy remains debatable, it can yield good results if done correctly. With various brands having different pick times, you can leverage the trend to post videos on your platform and reach out to more people.
#5. Use Instagram stories
The use of Instagram stories has become a popular way of reaching out to more people online. Since the feature was introduced in 2016, the number of Instagram users has more than doubled over the years.
While Instagram stories are restricted to 15 seconds, they offer an exciting opportunity for brands to share their stories with their followers. Additionally, you can leverage Instagram’s Boomerang to experiment and try out different approaches to your followers.
#6.Instagram video ads
Instagram video ads are a key feature that you can use to promote your videos. In this case, you have to switch to an Instagram business profile to reach out to more people. Should your videos fail to get more views, you can choose to incur the cost of advertising to reach out to more people.
If you are trying to reach a new market, video ads can do the trick. This will enable you to reach out to a target audience that you may not be able to reach out to without advertising. The benefit of video ads is that it lets you showcase your products and services to a more specific market segment. Plus, it enables you to increase traffic to your website.
#7.Link your Instagram account to other social media platforms
Your friends on Twitter may not know whether you have an Instagram account. Linking your Instagram account to other social media platforms makes it easy for people to access your platform. As a result, they are likely to access and share your Instagram videos with their friends.
Linking your Instagram account with your website and other platforms not only increases traffic to your website but also increases the chances of getting more views on your Instagram videos.
By just letting your friends know that you have an Instagram account, you double the chances of getting new followers which are ideal in improving views for your video content.
While you can choose to repost your videos in case they aren’t getting as many views as you’d expect, you should ask yourself whether you are targeting the right niche or the quality of your videos is good enough.
Remember Instagram users access tonnes of video content daily. To remain on top of the game, you have to invest time and effort in producing high-quality videos. As you repost old and fresh videos, try to remind your followers about the good things you could have done. Such may excite your followers and ignite more views for your video content.
For example, as your Instagram profile grows every day, you are likely to attract more followers. With more followers joining the bandwagon, most may not have had access to your previous videos. It is, therefore, necessary to repost videos to allow new followers to access the content. Should the videos excite them then they are likely to top up the number of views on your videos.
Last on the list is audience interaction. Never take for granted comments and people who like your Instagram videos. Engaging with them shows them that you care, which is ideal for attracting more followers. The more followers you have the higher the chances of getting tonnes of views for your videos.
Whenever they like, comment or share your videos, simply ensure you commend them for their actions. This signals that you are responsive thereby making it easy to get more views for every video you post. Alternatively, you can ask questions, run contests or offer prizes for those who repost your video. In the long run, you are likely to generate more views for your videos.
Getting views for your Instagram videos not only requires the right strategy but also planning. How you roll out your video content strategy determines whether your videos resonate with the target audience or not.
Once you identify the right niche and share high-quality Instagram videos consistently, you stand a chance to get tonnes of views for your videos in the long run.