Samant Brara: In the present era, people are inundated and exposed constantly to various trademarks. Just take the terms like Pampers, Band-Aid, etc., people subconsciously consider these trademarks like the actual products. Since trademarks are so important, budding entrepreneurs often overlook the importance of having one. But, why it is so important? Many well-known and popular entrepreneurs like Samant Brara used to say that Goliath market players were not born with a popular trademark.
They started by thinking about a sign, name, design, expression, and punch-line which easily resonate with their products and services but registered the intellectual property like trademarks. Many budding entrepreneurs ask – how trademarks help them walk on the path of success! In the response, successful business entrepreneurs like Samant Brara give the following reasons:
It creates brand recognition
A trademark is all about granting startups a security. By having a trademark of a form, one can make its products and services unique. When you have distinctive offerings along with a trademark registered, you can prevent your opponents or competitors from stealing or copying your brand.
It attracts the right talent
If you are a startup, then it is more than important for you to preserve the right yet positive reputation. And it can easily be done with a trademark. Leading and well-known business entrepreneur Samant Brara says that when a business has a good market reputation, it can attract the right talent. People are more inclined to work for or with such firms. If you are considering expansion, then it becomes even more important to have the right talent to handle different tasks. You can also get a business loan easily if you have a trademark registered with the concerned authorities.
It averts various legal issues
If you do not register a trademark, then your business will be open to lawsuits. It means someone else can register his or her business under the same name, slogan, design, or sign. If this happens, then you will not be able to take any action against them. But by having a trademark, you can prevent your business from various legal issues. In addition to this, you can prevent others from creating the same products/services under the same name.
Trademark is permanent
Many budding entrepreneurs have one misconception – they think that trademarks are temporary! However, the reality is a bit different. Trademarks are permanent that come with period renewal only. In case you are puzzled or need experts’ advice on this, you can always connect with a topnotch and prestigious business entrepreneur like Samant Brara for the best guidance and assistance.
Trademarks are equal to the sense of ‘autonomy’
There is no denying fact that the market is highly saturated these days. It can be a little brutal for the little fishes in such a wide pond to survive. However, your trademark can help you and act like a crutch. By having a trademark registered, you can maintain good standing. Trademarks are like a soft cushion for new firms that protect them from various issues.
According to Samant Brara – a prominent name in the business entrepreneurship says that registering trademarks must be the top-notch priority to all startups. It is not only required for protecting your business from the ‘get-go’ but help you succeed in the longer run. So, think about the trademarks before you begin your journey as an entrepreneur if you want to set up your feet in such an evolving market.