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Are you planning on hosting a block party? If so, then you need to have an online presence for your event. And to do that, you need to take advantage of the power of social media. A social media presence can help make your event go from “just another block party” to “the block party of the year.”
What’s more, you don’t have to spend a fortune to get residents hyped for your event. So read on to learn valuable tips to promote your block party online like a pro.
The Importance of Social Media
Social media is one of the most important tools for marketing today. The ability to reach people with just a few clicks on a variety of platforms effectively saves you time and money. If you’re promoting your block party online, social media is an essential component.
As part of your marketing strategy, it’s important to create an online presence that keeps your brand in the minds of your target audience. You can use social media as a way to market your event and bring people in who are interested in what you’re offering.
What’s more, the key to success with social media is consistency. You need to post regularly so that your followers continually look forward to your block party. If you aren’t posting often enough, followers will lose interest, and your block party will go from a must to a bust.
Use Your Block Party Hashtag Often
With so many different hashtags floating about in the ether, they can sometimes feel like a gimmick. But when you choose the right hashtag to promote your block party, you can quickly gain the attention of people in your local community.
When you have an effective hashtag, it will help you stay focused on things like event planning while giving your guests an idea of what they can expect. Moreover, you want to make sure you’re not using a hashtag that’s already being used.
Once you decide on a catchy hashtag, be sure to use it often. Every time you post about your block party, include the hashtag. What’s more, don’t just limit it to Twitter; post your block party hashtag on all forms of social media.
Your social media bios should also include this hashtag. The top social media platforms that support hashtags include:
- Google+
If you’ve secured performers and other people to help host your block party, ask that they include your event hashtag in their social media posts, as well. Not only will you reach people in your local community, but you’ll also reach the followers of your notable guests.
Please note, however, that you should limit your use of hashtags to only one or two. Research shows that using three or more hashtags has a negative impact on engagement.
Take Advantage of SEO
When used correctly, you can let SEO (Search Engine Optimization) work for you to ensure that your block party shows up in search results on Google. The key is to optimize your online content in a way that includes popular keywords.
For example, if your block party will feature catering from a popular company and they are a commonly searched organization, you should include their company name in your online content. This can be in the form of a blog post, description, or press release.
To see what keywords are currently used among consumers, check out Google’s Keyword Planner for more information.
Engage Your Followers
Your primary goal when posting online and on social media should be to generate buzz about your block party. While hashtags can certainly help in this regard, you need to take it a step further to keep your audience engaged. A great way to do this is with party flyers.
Party flyers are a highly effective method of generating buzz around your block party. You can choose from numerous party invitation templates to promote your event. And you can find themes that suit your brand.
This is an essential step that you want to spend some time on. Why? Because you want your templates to appeal to both your audience and your brand. Once you have chosen the most suitable flyers, you can start posting them on Facebook, Instagram, Twitter — you name it.
This will help keep your block party fresh in your followers’ minds. It also serves to build excitement about your event, which will help ensure a sizable turnout.
Closing
The internet is a vital component in promoting your block party. When you think of it as a marketing tool, you can effectively increase the hype around your event. Using the tips above will ensure that more people talk about your block party online, which will lead to a greater turnout and a successful promotion.
