So you made some of the most superior quality YouTube videos with hopes of educating or entertaining the eager audience. You are confident about your video production talent, and your videos also feature crisp sound and images along with solid content. Then why are you not going ahead? What’s the problem?
It’s very easy to create videos for YouTube, but it’s very difficult to gain likes, views, and subscribers. And this is mainly because you fall behind in social media presence. Well, you can cross-promote your content on different social media platforms.
This will help you reach more viewers and attract the ideal audience. If you find creating accounts on the different social media channels overwhelming, why not start solely with Instagram?
That’s because Instagram is one of the largest visually appealing platforms with a whopping 95% of users. If you have a bustling Instagram profile but a very slow-growing YouTube subscriber base, it will work to convert your followers on Instagram into YouTube subscribers.
This can also be daunting, but with a bit of creativity, you can promote your videos from YouTube to Instagram, thus bringing in more followers of your business and products and services. The tips below will help you with the process.
1. Use Instagram Stories
Instagram Stories are one of the most popular features businesses cannot afford to overlook. More than 1/3rd of Instagram users watch Stories regularly, which means promoting your content on Stories will definitely help you out.
You can show previews of your video where viewers can easily swipe up, and they will be led to the whole video on YouTube. You can also use Instagram Stories for sharing updates and announcements. This can also intrigue the new followers.
Within Instagram Stories, you even get to choose from varied fonts. You can easily add stickers and hashtags and also tag individuals. It’s just about making your videos on Story as appealing as possible without going overboard.
2. Go Live on Instagram
This is yet another way of interacting with the followers and getting instant feedback or reviews. YouTube to Instagram live brings in varied possibilities. Therefore, it is crucial to come up with the right plan.
If you are new to Instagram Live, there are a few rules you need to follow. First of all, decide on the topic or purpose of the live stream. You can choose to go live with the subject of the video you have chosen for YouTube, but then it is important to go for a topic you are comfortable with.
Try leading conversation about topics related to your brand, or you can even talk about an upcoming video on YouTube. Question & Answer sessions also work out well. They help with real-time interactions that can further help you build a very strong connection with the followers.
3. Redirect Followers from Instagram to YouTube
Of course, you can redirect followers from Instagram to YouTube simply by placing the link in your Instagram bio. You get the chance of changing your bio when editing your profile on Instagram simply by adding the link to your YouTube channel.
It can be the link to your latest YouTube video, your most popular YouTube video to date, or the link to your YouTube channel. Use your Instagram bio for sharing these links, and you are all good to go.
4. Post Branded Videos on Instagram
Branded videos are a goldmine for the influencers and specifically the YouTubers. Hence, when you are promoting videos on Instagram, get hold of sponsorships perfectly syncing with the niche you are serving.
A good piece of advice here is targeting the audiences while looking for sponsors to promote your YouTube video. While you allow individuals to repost your content, ensure your company’s logo is visible on the content.
5. Use the Most Effective Hashtags
Speaking of hashtags, you cannot just blindly get into using as many hashtags as possible without putting in any thought. In fact, you must always make it a point to use the right hashtags if you want your YouTube video promotion to be relevant in the first place.
Going for the wrong hashtags can even convert your video into span content. The best is to go for one to three hashtags per post. Additionally, you must also choose the best-performing ones so that your video promotion is relevant to the niche you are serving.
Choosing the best hashtags will get easier for you if you follow the most popular Instagrammers- the ones with millions and billions of followers. Go through the hashtags they use in their posts and get some inspiration.
You can even search for the right hashtags by typing in niche, hobby, or topic in the search bar section.
6. Use Stories and IGTV to Your Best Advantage
Incorporate YouTube videos into IGTV and even in Stories if you are really looking to grow viewers and fans. Try posting super-relevant visuals to your niche; sneak peeks of upcoming YouTube videos or behind-the-scene presentations.
It also works to share YouTube video links not just in Instagram bio but even in IGTV and Stories. Just ensure you have a verified Instagram account or a minimum of 10K followers for this to work in your favor.
A major advantage of adding your YouTube video link to Stories is that the viewers will open the linked content simply by swiping up on Stories.
Remember, your Instagram presence has much to do with improving your growth and presence on YouTube. If you have a lot of Instagram followers, it will not be a major tool for you to transform them into YouTube subscribers. It’s just that you need to follow these six tips above religiously.
Leveraging the power of Instagram as one of the perfect mediums for promoting YouTube video content is not a new thing. Many marketers have tried and tested this procedure and have found success eventually. And so will you. Just keep trying. Good luck Learn More