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Digital marketing is a trend that has emerged as a result of the digital age. Businesses must welcome this new trend to reach new client segments and expand their business potential.
Organizations are developing a digital marketing strategy to advertise their products using cutting-edge technology such as smartphones, tablets, and social media. It enables businesses to tap into a worldwide market.
Mobile Marketing
Mobile marketing is multi-channel digital marketing that focuses on reaching a target audience on their smartphones, tablets, and/or other mobile devices via websites, email, SMS and MMS, social media, and applications.
In recent years, customers have begun to shift their attention (and spending) to smartphones. As a result, digital marketing agencies are following suit to achieve real multichannel engagement.
Content must also be strategic and highly tailored to gain and maintain the attention of potential buyers.
Mobile marketing can help you increase brand value and demand for your products or services by allowing you to connect with more customers in real-time at any stage of the customer lifecycle.
Mobile is also slowly increasing in popularity. According to mobile versus desktop usage figures from 2018, the mobile-only audience in the United States will grow to 55.7 million (almost 19 percent) by 2022. In today’s society, there are more mobile devices (8.7 billion) than humans (7.1 billion), owing in great measure to our insatiable desire for new technology According to United Nations statistics experts, 71.5 percent of Americans over the age of 13 own a smartphone, and 66.5 percent of people worldwide own a smartphone (WorldoMeters U.N. data, GSMA Intelligence).
To take advantage of mobile marketing’s expanding potency, you must focus on providing a smooth experience that your audience expects.
People are now rushing towards marketing through this mobile. Because not everyone feels comfortable on a computer or laptop. Also, this mobile marketing has become more popular due to Facebook marketing. Many people are now earning money by sharing posts, liking, comments, etc. on Facebook. If you don’t know how to make money using Facebook then find out.
Advantages And Disadvantages
The result of the survey says:
- The average smartphone user checks their device 47 times each day, or more than 17,000 times per year!
- You might be surprised to learn that we spend about 3 hours every day on our phones, and over 4 hours if you include tablets.
- Furthermore, according to a CNBC story from early 2019, nearly 73 percent of internet users will access the internet only through their smartphones by 2025.
Mobile isn’t going away, as these figures show. Brands must continue to optimize their mobile marketing approach, interact with their audience members, and stay connected with them in order to stay ahead of the competition.
Continue reading to learn about the benefits and drawbacks of mobile marketing and advertising. Hopefully, these can assist you in keeping your Digital marketing and mobile technology perspectives current.
Advantages Of Mobile Marketing
- Easy access
- Location and personalization
- Viral potential
- Instant transactions
- Cost-effectiveness
Easy Access
Let’s face it, we spend the majority of our days with our phones at our sides. Furthermore, the average user spends over an hour per day on the top five social media applications, and their phone is tapped, swiped, and clicked over 2,600 times per day.
The Pew Research Center reported in 2019 that 37 percent of respondents in the United States say they usually use a smartphone to access the internet. All of these are good reasons to concentrate on mobile marketing.
Because phones are so accessible, we, the users, will be able to notice your ads/campaigns effortlessly.
Location and Personalization
Mobile marketing allows you to reach clients from anywhere, at any time – at work, at home, or even on vacation (though we don’t encourage this last option). Location-based marketing may also supply a wealth of information about consumer preferences, owing to mobile phones.
This helps with ad personalization, which is the practice of adapting advertising to speak directly to a single person based on criteria like purchasing history and location.
Viral Potential
Let’s face it: we like to share things with our families and friends, especially when the advertisement or material is nice, engaging, or useful in some way. The possibility of something “going viral” increases with mobile marketing. With no more effort or investment, you will gain a lot more exposure.
Instant Transactions
If you’re an impulse consumer or, by extension, a merchant, your mobile device is your best friend. Consider it like being in line at your favorite retail store: items are placed in front of you to catch your attention as you wait, and perhaps lead to a purchase.
The same is true for mobile advertising. We all use our cell phones to pass the time, and boredom can pique our interest in trying something new. You may also address a consumer need as a seller with online offerings.
Cost-Effectiveness
There are a couple of ways to look at this as one of the most essential advantages of mobile marketing. Because mobile devices’ screens are smaller than those on a desktop or laptop, the amount of space available for advertisements is limited, and the required material is also less in size and cost.
As a result, when compared to radio or television advertising, mobile advertising is far less expensive. Targeting also plays an important role in this.
You can concentrate your advertising efforts on reaching clients who want and need to receive your message. And if it doesn’t work, you may save money by just ending the campaign.
Disadvantages Of Mobile Marketing
- Little room for errors
- Potential for bad user experiences
- Possible navigation issues
- User costs
Little Room for Errors
The importance of first impressions cannot be overstated. Unfortunately, if your commercials offer visitors an unfavorable initial impression, that is the one that will count the most. As a result, make sure your ad or content is error-free.
It’s difficult to remedy a mistake before it’s spotted because mobile advertising is inherently fast.
You can easily make a post viral by sharing a post on Facebook through mobile. But you need to know the right way how to make a post shareable on Facebook?
Potential for Bad User Experiences
This is a continuation of the first disadvantage. Remember how I stated before to “let it go viral”? Bad ads or content, on the other hand, can become viral just as quickly as excellent ones. Examine your ad or content carefully, maybe with the aid of several people, to guarantee that it will not be misunderstood.
Possible Navigation Issues
Consider the following while creating mobile ads: In the United States, smartphones account for about 80% of phone ownership, leaving about 20% of people using traditional cell phones. While some users may find your advertisement interesting, others may not be able to see it.
User Costs
This is an important drawback to keep in mind. Even while advertising for unlimited data plans is common, this does not mean that everyone has one. Some of the people who encounter your ads may incur standard data and messaging rates, so keep that in mind.
As the benefits listed above suggest, it’s impossible to ignore the emergence of mobile marketing. Mobile marketing is a must-have for any developing business, especially as people spend more and more time on their phones and tablets.
So, if you haven’t already optimized your website for mobile or considered how to incorporate smartphone users into your Digital marketing strategy, now is the time.
Read more: Some Marketing Strategies For Bubble Tea Business
Wrapping Up
Mobile marketing necessitates collaboration. A Digital marketing team creates a mobile marketing plan as part of a long-term or short-term mobile marketing campaign.
Mobile marketing is data-driven and goal-oriented, with the goal of achieving quick results with a long-term influence. Through numerous marketing channels, mobile marketers shape the perception of a certain app or product.
