5 Easy Steps For A Blog Logo Designing

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Have you ever thought, how an individual remembers you when he first visits your website?
And how does he differentiate your brand from your competitor’s? The answer is, through its brand logo.

Yes, every business website and blog requires a logo to create an identity that its audience recognizes and remembers. And once you are done with logo designing for blog, it can be used on other platforms as well including your social media pages.

Now, what does a blog logo do for your brand? Well, it establishes your first impression, talks about your professionalism, develops brand identity and recognition. Just like there are 3 categories of logos- icon-based, text-based, and combination, there are 3 blog types- personal, business and niche. And after choosing from the above types and a few more considerations, you can design your blog logo using the following easy steps.

5 Easy Steps For A Blog Logo Designing

Know Your Audience

The foremost step of designing a blog logo is to know and understand your audience. No matter, if you are a fashion, food, lifestyle, art, or fitness blogger, your logo must resonate with your target audience. Start with choosing a subject, think about its ideal reader, the group that you want to reach, and then add some relatable details about them. By deciding on the audience your blog is intending to attract, you will be able to initiate the actual process of creating a logo.

Pick The Right Colors

Once you have completed the first step, the next step calls for choosing the color palette for it. Here’s a quick tip. Either build your blog logo around your website theme or build your website theme around your blog logo, if it’s not running already.
Remember, each color has an individual personality and influences people in a certain way. Hence, do good research on the psychology of colors before finalizing the color palette. Also, choose a color combination that is both complementing and meaningful. While do not include more than 1-2 colors in your logo, else you will end up sending a vague message to your audience.

Pick The Right Colors

Just like the color, the font choice is also a significant aspect of a blog logo design. If you are going with a text-based or combination logo, choosing the right font will be your focus. The chosen font must resonate with your blog audience, as well as the nature of your blog. So make sure that you chose a single and simple font capable enough to deliver your brand’s style. Also, ensure that it suffices the simplicity and readability factor so that readers can memorize it and recognize your brand even at a glance.

Develop Samples

Once you decide on the individual elements of your blog logo, the next step is to make different versions of it. If required, try using different shades of the same color palette or fonts from the same font face family. You may also modify the positions of elements in your logo. Create not more than 4-5 samples and then compare them to see what looks the best on your blog website.
Another thing to note here is that your logo should be scalable. It should be clear, readable, and easy to be placed as per the dimensions of the different hosting platforms.

Decide On How To Create It

Once you get clarity on how your logo will take shape, the last step is to create it. Here, you can either opt to do it yourself or hire a logo designing company who can do it for you.
If you are doing it yourself, you can use popular design tools like Photoshop, online logo generator platforms, logo-making software, or even apps.
On the other hand, if you are going with hiring a logo designing company, then that can prove to be a more successful option. Hiring professional logo designers has many benefits. They are experts, which is why they will make the entire design process much convenient for you. And not just that they will also educate and guide you throughout the blog logo design journey.

Wrapping Up

A majority of bloggers consider designing the logo right before publishing the blog. However, it is recommended to begin with its design right at the dawn. In this way, you will have a good amount of time to develop an ideology and work over the concept of your blog logo. Choose colors and fonts considering the log audience and nature of your brand and blog. Develop different versions and choose the most suitable option.
Once you finish this, either head over to a DIY logo maker tool, or reach a professional logo design company to convert it to reality.