For manufactures, the quality of product data across B2B distribution networks is just as critical as the quality of the product itself. Amaze PIM tools from Amaze PXM give manufacturers centralized control to create, store, optimize and leverage product data for maximum traction in the digital space.
As manufacturers take on a highly digitized era in the commerce landscape, the need to understand and leverage product data to the fullest is more now than ever more. Manual, repetitive methods of product data management, that would have cut it just a decade ago, can no longer sustain any manufacturer in the present cut-throat digital ecosystem.
With the power of PIM tools from Amaze PXM, manufacturers can now easily create a centralized repository for product data and take complete charge of how they author, optimize and distribute this data. Check out how Amaze PXM can help manufacturers make the most of product data in the current landscape.
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Laying the foundation for an effective data journey
Amaze PXM’s ‘Create’ module gives teams the power to author product data with ease. The tool allows teams to set robust governance rules to ensure consistent inputs irrespective of the individual or department feeding in the data. It supports automated processes that also help eventually reduce time-to-market and boost internal operational efficiency.
Catering to diverse channels and audiences
In the present climate, manufacturers cater to a wide portfolio or distributors, retailers, marketplaces and channels. The demand for tailormade product data for each one of these channels is increasing with every passing day. If manufacturers rely on manual versioning to fulfill these demands, extended turn-around-time is inevitable. Even worse, these complexities also lead to inconsistencies and inaccuracies in data that can eventually lead to a negative impact on customer experience (be it a retailer or an end-user).
This is, what is classically referred to as the product data syndication challenge.
Amaze PXM’s ‘Syndicate’ module gives users access to Bridge software that makes syndication a breeze. The software allows manufacturers to automate the product data distribution process,ensuring high quality and consistency through the entire supply channel.
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Enabling findability from the get-go
With the ‘Optimize’ module, Amaze PXM gives manufacturers the power to design impeccable ‘browse-and-search’ functionality that makes life easier for the end user. Whether its designing taxonomy and categorization for intuitive navigation or enriched attributes and schema for better faceted search, the tool ensures that manufacturers leverage product data and intelligence in a way that their product data enables switch browse and search capabilities.
Leveraging digital assets for a differentiated product experience
Manufacturers looking to add value to product experience can always do so with digital assets. Amaze PXM’s ‘Dazzle’ offers best-in-class digital asset management (DAM) to centralize the storage, management and distribution of digital assets across channels according to specific requirements. The module lets teams view and manage digital assets from a centralized location, edit and deploy assets in bulk and get a customer’s PoV to crafta differentiated product experience.
Unleashing the power of AI
Astro – Amaze PXM’s intelligence-powered native cloud software, enables manufacturers to build product catalogs at speed and scale. The platform leverages data from millions of SKUs and deploys machine learning to provide contextually relevant recommendations and build product catalogs faster than ever before. Always learning and improving, the platform also lets users identify incorrect or missing information and make refinements along the way.
To top it all, Amaze PXM has an easy-to-use interface that makes adoption a breeze across teams and users. The platform is also highly customizable, giving teams visibility of the parameters that matter to them, cutting out the rest of the clutter. With features such as validation management and quality metrics, teams can instantly track and fix quality issues and ensure compliance across the board. In a nutshell, Amaze PXM is no rocket science, and it’s still a powerful PIM platform that manufacturers can leverage to set a solid foundation for digital success.
Blue Meteor Inc. headquartered in Chicago, US. is a SaaS company pioneering in creating eCommerce software and technology solutions. Blue Meteor’s primary focus is on transforming B2B and B2C companies by establishing an efficient and effective eCommerce strategy built on the bedrock of product experience.
Developed by Blue Meteor, Amaze PXM is industry’s first intelligence powered native cloud software that gives businesses end-to-end control of their product data, catalog creation, experience design, digital asset management and data syndication. Amaze PXM is a culmination of Blue Meteor’s two decades of experience in the product content industry gained by working with world’s leading Fortune 500 companies to create best-in-class product content and customer experiences. With 3 global offices in US, UK and India, Blue Meteor’s mission is to enable merchants and brands to sell more by delivering best-in-class online Product Experience.