Free marketing – Who doesn’t like it, right? What if we tell you that we have an effective free marketing tool for you, would that interest you? If your answer is yes, then this article is just for you.
There has been a free marketing tool for the business known for providing excellent results and increasing the market reputation – that tool is – Google reviews. Google reviews hold a significant impact that can help a business win the trust of their target audience, but there is a strategy that adds more significance to the tool. And that strategy is – embedding Google review widget on the website.
Was that too much information to process? So, here is a brief guide explaining the information mentioned above in a comprehensive manner.
So, let’s start from the basics.
What Is A Google Reviews Widget?
Google reviews widget is a functional block on a website or webpage that displays Google reviews. You can get these widgets from tools like social media aggregators.
Social media aggregators help you to integrate your website with your Google My Business account and provide you with a dedicated widget that allows you to display Google reviews related to your business.
Why Google reviews? – This question might be popping in your head, as why are we recommending Google review or why are we emphasizing on it?
The answer to your doubt is quite simple – In this age of the internet, people often use online reviews for their buying decision. According to a study, around 93 % of customers accept that online reviews influence their buying decision. And as we are talking about reviews this might be of great interest to you – 59% of consumers prefer reading Google reviews before making any purchases.
And hence we highly grade Google reviews and recommend you to embed Google reviews widget on the website.
Why Is There So Much Buzz About Google Reviews Widget?
No strategy can win the trust of any marketer if it only provides limited benefits. On the other hand, Google reviews widgets provide various benefits and hence have managed to secure a special position on various marketing plans. So, here are some of the major benefits that you can enjoy as you opt to embed them on your website.
- Builds credibility for your business
- Increases visitor engagement on your website
- Holds people on your website
- Builds a review cycle
- Helps in converting your potential customers into your customers
How Can You Collect Google Reviews For Your Google Reviews Widget?
Collecting Google reviews for the Google reviews widget can be a tedious task and therefore, we have social media aggregators like Tagembed that provide you with ease in collecting Google reviews from your Google My Business account.
You need to follow some basic and easy instructions and within the blink of an eye, this amazing social media aggregator will collect Google reviews for your widget. For this, you have to sign in to Tagembed and create your widget. Next, from the 18+ social media platforms option, opt for Google, and link your Google My Business account with this tool. And that is it, and now you will be able to see all the reviews related to your business on your screen.
How Can You Embed Google Reviews On Your Website?
Collecting Google reviews has been made simple by Tagembed. Still, the strategy comes to its completion, or you will be able to reap maximum benefits only when you will be able to display them on your website. And you can do that if you opt to embed Google reviews widget on the website.
And even for this, the same tool provides you an easy way. So, after you are done collecting Google reviews from your Google My Business account, you just have to click on the embed widget button provided by the tool, select your appropriate website source, get the embedding code and paste it on the backend of your website.
Sounds simple, right?
The magic of Google review not only stops here. You can even manage your Google reviews on your website with the help of Google review widget. “What is that?” – You ask. Here is a little explanation for it.
Manage Reviews on Your Website
Often, the user, while writing a review about your brand, mentions some other brand or product’s name. That might develop an interest in the readers’ minds, and they might look for that product and end up buying it.
Hence, the Google reviews widget allows you to moderate the feed and filter out all the content unrelated to your business, hence keeping your visitors’ focus on your brand.
Draw Visitors’ Attention by Enhancing the Beauty of Your Widget
What does it take to draw the attention of any visitor to the widget? Some might suggest that by increasing the appeal of the widget, one can pay more attention to the widget, and at the same time, it adds liveliness to the website. And that is an appropriate solution.
Hence, the tool provides you with the option to customize the widget as per your need. You can bring your artistic side and showcase your creativity by changing the look of the widget. The tool allows you to change the font size, font style, etc. of the widget to match your website’s style. It even provides you with various options consisting of various layouts and themes, and you can select them as per your choice and add a charm to your widget.
So you can collect, moderate, customize and display Google reviews on your website and enjoy the various benefits it provides.
The Parting Note
Google reviews widget is a miraculous tool that helps you to showcase Google reviews on your website. Alongside establishing the credibility of your business, it adds a great charm to your website and hence attracts more audiences. Tools like social media aggregators provide you with the dedicated widget that helps you in this measure. So, what are you waiting for? Embed Google reviews widget on your website, right now and enjoy the amazing benefits it offers.