The eBook marketing service is always there if you need any help!
Writing an eBook is the first step, but what about its advertising and marketing? Communication patterns have now completely changed, all thanks to technology. Writing an eBook is not enough, especially if you’re planning to earn from it. To generate sales, you have to be willing to take the promotion of your eBooks into your hands or hire someone professional to do the work for you. All your efforts can go in vain if you’re not planning to take book promotions seriously, so what can you do about it?
Here are some tips to promote your eBook without investing any money.
Creating an Exceptional Landing Page –
A killer landing page can take you a step ahead of your competition. Having a catchy book title and an exceptional landing page can play a huge role in your readers. You can create as many links as you want, but if they are not appealing, then don’t expect conversions.
Don’t be in a hurry to write a landing page. You have to focus on your reader’s pain points before putting them all out on the paper. Take your time to do your research and then finally prepare a compelling copy that’s hard to beat by your competition.
In case you are offering a paid eBook, then make sure to add a link to the payment gateway on your landing page. Adding the social sharing buttons is also necessary to convert your audience. If you’re unable to do it on your own, then hire a professional service provider for the job.
Use Your Website for Promotions –
Do you have a website?
If not, then it’s time to have one!
Having a website will save you from investing your money in paid online sources. You will have to promote your content on different platforms and what’s better than doing it on your own?
A website can save you from the trouble of asking everyone to promote it for you. Your website can work as a major platform for book promotions.
So, what can you actually do to promote your book on your website?
You can add a pop-up banner to your blog, place a ‘Download the eBook’ CTA, or create an eBook slide of your homepage slider. There are a lot of options that you can utilize for it and earn on it.
Use Social Media for Assistance –
Social media is the king of today’s marketing world. If you want to have a strong digital presence, then using social media is the key to the door. The best thing about it is that you don’t have to invest a lot of money in social media marketing as well. If you know how to compel your audience, then that’s all you need to know.
Social media is the best platform to create hype for your book. You can utilize Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest, etc. to create hype for the book. Facebook allows you to create groups and other social media websites have their advantages.
You can reach your targeted audience and attract traffic to your website. Once you gain your social media presence, then there is a high chance that you can reach your audience pretty easily. Make sure to create attractive and appealing posts to get engagement.
Utilize Content Sharing Platforms –
After social media, content-sharing platforms are the ones from where you can capture the attention of your audience. A lot of authors utilize these content-sharing platforms to create engagement and utilize the digital space to drive traffic to their website or social media channels.
Your eBook’s landing page deserves all the attention and traffic to increase book sales. Some content-sharing platforms include StumbleUpon, Scoop.it, Medium, and so on. All these platforms come with some requirements, but utilizing them will give excellent exposure to your eBook.
Make Use of Free Advertising Tools –
There are a lot of free advertising tools that you can use to promote your book. One of them is Viral Content Bee where you get to share your posts if you share theirs. You get to promote your eBook by helping others with promotions. Another one on the list is the Pay with a Tweet to make your eBook go viral on social media. You can further search for more to get the best out of your eBook. Your eBook sales are highly dependent on how you advertise your book on the internet, so invest your time in it.
Guest Blogging –
There are many authority sites with plenty of traffic on them. When it comes to driving traffic to your website, then there is nothing better than guest blogging. No matter if you have a website or not, by using other’s presence on the internet, you can do your book promotions.
Search ‘write for us’ or ‘submission guidelines on the internet and make a list of the websites that are accepting guest blogs for free. By doing so, you will be promoting your book without paying anything.
The eBook promotions are not as simple as one might think. You have to put your best efforts in place to drive traffic and get the attention you deserve. If you want your book to be successful in the market, then you have to utilize all aspects of book promotions.
You can also hire an eBook marketing service to promote your book online. It’s one of the most effective ways to grab attention on the internet. Don’t think twice before investing in it if you have the budget.