Either do it on your own or hire web development companies in Florida to design a flawless website for you!
SEO brings organic reach to your business, which is why you have to take care of it a lot. If you’re a marketer, then you already know how important it is to have a working and fully functional website to make the SEO work.
Web designing mistakes can cost you a lot, so if you need to correct them before they cost you website traffic. No matter if you’re in 2021 or the future, you have to make sure that you’re not making these mistakes at any time.
Using Unattractive Images
The images that you use on your website create a visual appearance that needs to be first-class for your audience. Images create a sense of emotion and encourage users to buy your services or products. Whenever someone opens your website, it’s the images that first catch their attention, so unless they are explicitly amazing, they won’t look further.
A lot of companies make the mistake of using unattractive or irrelevant images on their website that directly affects their audience. Make sure that you’re using alluring, compelling, and eye-catching visual content on your website. It’s essential to keep your audience hooked to your website.
Too Many Pop-ups
Pop-ups are mood spoilers!
A lot of companies believe in pop-ups, but it does nothing other than irritating the user. If your website continuously and abruptly keeps showing the pop-ups, then there is a chance that you will instantly lose your audience.
It’s important to manage the pop-ups on your website, so the traffic coming to your website is neither distracted nor irritated. It can make the customer immediately leave the website, so use them wisely.
A website is not only about beauty and appearance, it’s also about readability. If people coming to your website are unclear about what’s written on it, then there is a high chance that they won’t stay on the website for long.
Long Page Loading Time
Another one in the list is the page loading speed, which directly affects if the user should stay on the website or not. If your website does not load in seconds, then no one is going to wait for hours for it to load. Google also uses page speed as a factor to rank the website on SERPs. If the page speed is not good enough, then there is a chance that you will lose your audience. Furthermore, it will influence your website rankings that eventually lead to affecting the brand’s visibility online. If you don’t want your website to go down the vain, then you have to start working on improving your website’s load time.
No Contact Information
How will your audience get in touch with you if you have not added the contact information? It’s an important aspect of any website, so make sure that you have added all the relevant information for the user’s assistance.
The contact page must contain your email, address, and phone number, so your audience knows where to find you. Your audience might have some issues, so keep all options open so they can contact you at any time.
Not Compelling Content
Another thing that will influence your website’s SEO is bad content. Adding images on the website is not enough, there must be relevant content on the website that’s appealing to your audience. The content must meet your audience’s needs and wants; otherwise, it’s useless for them.
You can write compelling content by focusing on customer’s pain points, using keywords, and more. Don’t write from a writer’s perspective, write from a buyer’s perspective so people feel more connected to you. Bad content can influence your users to leave your website.
A strong call to action is all you need to get your customers attracted to your website. Whenever someone visits your website and checks the call-to-action, they will be encouraged to click on it. Call-to-action appears at the end of the content, so make sure that your audience stays hooked to the content till the end.
Whatever you’re selling on your website, its sales are highly dependent on how accurately you convince your audience to shop from you through your call-to-action. Avoid using vague call-to-action to stop confusing your website visitors.
Links Directing to New Browser Windows
Another mistake that leads to a bad user experience is opening unnecessary tabs or browsers on clicks. No user likes to be flooded with irritating and useless windows without a disabled back button.
There are a lot of web development companies in Florida that can help you in resolving these mistakes, but you can do them on your own as well. It’s important to avoid these mistakes if you want to gain Google rankings or win the competition in the market. Your audience plays a huge role in getting you sales, so make sure that you’re using your time to keep their attention. Avoid making mistakes that can cost you your customers.