Have you ever wondered why if you have a couple of thousand followers on your brand’s Instagram account, only a few make purchases? You’re not alone. This is a natural process of sales and the path that a buyer follows from the moment they know your brand until they decide to buy your product or service. This path is known in the marketing world as the sales funnel. When social networks are used as a sales channel, this funnel is present and, not knowing its stages and strategies, can be very frustrating. Know each stage and devise a strategy in your content plan For each of them, it will help you guide your followers and prospects from brand awareness to the desired conversion or action, whether that conversion is a sale, a subscription, go to a website instantviral.uk for buying followers and likes. As we indicated in our article Instagram is a platform for Social Selling, the best way to sell on Instagram is by not selling.
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The sales funnel will help you create relevant, valuable, and personalized content for each segment of followers, according to the stage they are in. It will also help you push them to the next stage until they convert. In this article, we will delve a little more into what the sales funnel is, its stages, and some strategies to execute in each of them.
What are the sales funnel?
According to the Search SalesForce website, a sales funnel is “the visual representation of the buyer’s journey, representing the buying process from brand awareness to action.” The sales funnel consists of four stages: brand awareness, interest, decision, and action. The theory of this marketing model states that in the brand awareness stage, there will be many people. In the interesting part, you will have the attention of fewer people than at the beginning. Already in the decision, they will be even less and a few will reach the action. That is, at the beginning of the process, you will have the attention of many potential customers, but the path will be traveled by fewer people and few will be the ones who will convert. It is called a funnel since its visual representation reminds us of this instrument that it is wider at the top and narrow at the bottom.
Example of two sales funnels on Instagram
Although the stages of the funnel are similar in most cases, each industry has its own sales funnel, which is adjusted to its needs and the decision-making times of its potential customers. the travel industry funnel is usually longer than that of the catering industry. When a person decides to take a vacation with his family, he begins to research destinations, accommodation, transportation, tourist attractions, etc. He opens buy Instagram Likes UK and decides to search for accommodation in a certain city with the help of hashtags. There he begins to go through the first stage of the funnel: he becomes aware of the existence of some hotels. After learning about several options, you decide that the ones you are most interested in are 3 of the hotels you investigated. At this point, begins to be very attentive to the publications of these hotels. Then the stage of interest begins. One of these hotels has a content plan that includes information about tourist activities in the area in which it is located, historical information, restaurant reviews, health care when traveling, etc.
This potential client is hooked by this information and begins to engage with the account of this establishment. Comment on their posts, save and share posts, answer polls and interact with the community. In addition, you receive a response from the hotel in each comment you make. Without leaving Instagram, send a direct message requesting rates for a certain date. The hotel knows who this person is, you have talked to him informally before, know him, and know his needs. It is at this time where you must establish a strategy to convince the potential client to stay with their family at your facilities. To achieve this, it not only gives you the rate you request but also offers you a coupon with which you can have a better price and you will receive an extra night when you book your stay. Ready, you have just conquered the customer who immediately enters the next and last stage: the purchase. Not wanting to miss out on this great opportunity, the customer swipes his credit card quickly and makes the conversion. Between the time the person started looking for hotels on Instagram until they made the reservation, it could have been several months.
Once at the hotel, our traveler uploads a photo with geolocation. Within a few minutes, you begin to see an advertisement for a restaurant in the area. See the photos and comments. The food looks provocative and the customer reviews are positive. He decides to follow them and asks by direct message what their hours of operation are. The restaurant responds within a few minutes and also informs you that that night they will have a special party to which you are invited. Without leaving Instagram, this person makes a reservation from the action buttons of the profile and that same night is having dinner at the restaurant. In this case, the funnel was completed in no more than six hours. In both cases, there is a point in common: knowledge of the ideal client or buyer persona. If you know your ideal client or followers perfectly, you will know with what content to approach each of these stages of the funnel to take as many people as possible throughout the journey.