The days once you could count the brands that were doing business online are gone permanently. Now it seems suspicious if a reputation isn’t involved during this field mainly because it’s like not respecting the customer’s desire and wish to possess quick access to any service or good the brand could offer.
Taking into consideration this aspect, you’ll easily figure that these days brands are fighting for the customers’ attention especially within the online zone where the wanted target is bombed with catchy information and excellent personalized deals. this is often a critical step in gaining a customer, but it’s just the primary one, what comes after it being the upkeep of customer’s loyalty which a brand can obtain only by building a singular relationship with its customer and making the experience of shopping for, something he wants to repeat.
One way through which the brand could do this is listening to the small print, one among those being the way the package is shipped and this is often not pertaining to the mailman’s amiability, but to the packaging appearance. Sending a package within the plain brown box doesn’t say about the brand that it wants to create a reference to the customer, but only that it considered the customer not important enough to be offered some little more effort.
Getting closer to the brand through custom boxes
Let’s say, for instance, that your favorite online store is usually shipping your orders in custom boxes in your favorite colors with some quotes written on them that tell something about your beliefs and personality. Maybe you’d want to stay in the box, and each time you see it, it’ll remind you of that brand. Furthermore, people have the tendency to understand the great gestures, the very fact which will cause you to consider when to settle on another brand or not.
Brand identity within the customer’s mind
Another aspect concerning the advantages of the great custom boxes, besides the looks one, is to spice up the brand identity. As already mentioned, if the custom boxes are personalized and therefore the customer likes them and eventually keeps them, there are many chances to be in touch with the brand’s visual identity elements like logo and slogan more often than sometimes. So, next time when he will see those elements on the road he will remember what brand has them, and in this manner that brand is obtaining another second of the customer’s attention comparing to other brands within the same market.
A new shopping experience
After all, probably the foremost important impact that packaging in custom boxes has is that the exceptional shopping experience. Firstly, the customer feels important for the brand which hung out and money to believe how he would want his custom boxes to seem like and what are the colors and messages that he identifies with. Secondly, there’s that private feeling of opening a box specially made for you which will remind you of the exciting days of expecting Santa Claus and opening up the gifts that were exactly what you asked for.
It might appear as if a small detail and also a waste of resources to take a position a brand’s efforts into something so small because of the custom boxes, but the effect is unexpectedly well felt by the customer.
Custom Boxes is that the leading brand within the designing, production, and printing of customizable packaging services and solutions, since 2012. At myboxpackaging, we deliver businesses and consumers customized printed packaging solutions.