After all of your hard work to create your product, there’s just one thing left to do: make sure the packaging is flawless. As it stands on a shelf or hangs in a display, the package design will act as a quiet spokesman for your product, therefore it must look beautiful and perform well.
The Food Marketing Institute estimates that the typical store has approximately 40,000 distinct products. Consumers, distributors, producers, and… graphic designers are all important players in this almost $600 billion business.
You’ve created a unique product and are eager to share it with the public, but you’re well aware that the competition is fiercer than ever. Every week, a new product hits the market, prompting merchants to add additional shelves and brands to fight for valuable front-and-center shelf space.
There’s a good chance you’ll get lost in the throng. Standing out nowadays requires more than simply a fantastic product. It necessitates excellent package design.
Product packaging is an industry in and of itself, as a graphic design field. Product packaging is a burgeoning industry that is looking for talented designers to join and expand their portfolios like they show abilities in custom candy packaging. However, more than a keen eye is required in this difficult design field, so let’s look at what makes or breaks excellent package design.
The following are the tips to make your product packaging the best:
- Create packaging for your brand and customer.
Consider whom you’re marketing to and what they’ll find appealing and appealing. Use visuals that are suitable since the packaging is a visual reflection of what’s within. For example, baby goods would have a very different appearance than high-tech gadgets.
- Use the right wording to sell and tell.
The language on your package should explain what your product is and why people would want to purchase it. As a result, keep things basic. Don’t clog up the packaging with too much content or a cluttered appearance. We just have a few seconds to grab attention of our customer. Don’t throw them away!
- Carefully choose your colors and fonts.
We want our packaging must be noticeable. Colors should complement and improve the product rather than compete with it or clash with it. Choose a font that is both unique and legible, as well as one that complements the product’s logo. Consider thinking forward and creating visuals that can be used with a variety of products in a line.
- Be true to yourself.
You’ll lose consumers if what’s on the exterior of the box doesn’t match what’s inside. Of course, you want the visuals to be attractive, but you also need to be able to deliver the goods and meet the expectations of your customers when they open the box.
- Check to see if your design works in all environments.
While the main goal of your packaging may be to stand out on shop shelves, if you’re selling online, it must also photograph effectively. Your packaging design may be used in a newspaper or magazine advertisement. You may utilize design elements on signs and promotional clothing, and your packaging must be readable on computer screens and mobile devices. If the product itself isn’t up to par, the best-looking design in the world won’t help much.
- Change the packaging to match the product.
In terms of form, size, usefulness, and materials, make it practical. Make sure it’s tough, simple to open, and portable. Consider adding handles or another method for customers to pick up the goods more easily if it’s heavy. Consumers will expect high-end packaging if the product is high-end.
- Make the product easy to use.
Make it as simple as possible to open. Before you begin designing the packaging, consider how the item will be utilized. Give the packaging a spout if your product spills. If the item isn’t single-use, ensure sure the packaging can be resealed easily. The Heinz ketchup container, which is upside down, is a classic example of well-designed product packaging.
- Be eco-friendly and consider the environment.
The castoffs that come from the over-packaging turn off a lot of customers. Extra layers of bags, cartons, and plastic aren’t necessarily better, so avoid them. Create packaging that protects the goods while also reducing trash.
- Save and maintain.
Safety is crucial, particularly when it comes to food items. To improve safety and prevent manipulation, the Food and Drug Administration has stringent packaging requirements. To travel properly and remain fresh, the goods must be packed. Your product’s packaging must also keep it intact while delivering to retailers and customers.
- Make it strong and storable.
Oddly-shaped packaging may make it difficult for a merchant to arrange your goods on a shelf or in their storage or warehouse. Consider how the product will be presented and create a design that reflects that.