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Though you may not have expected it, out-of-home advertising is received especially well by Gen Z. 84% of Gen Zers pay attention to this type of advertising.
This means that there is a huge opportunity to market your products or services through this method. Using out-of-home ads is a smart marketing move that businesses are taking advantage of.
Wondering how you can benefit from it too? Let’s explore it all in this article.
About Out-of-Home Advertising
Many ask, “what is out of home advertising?” There’s a simple answer. It refers to any type of advertising that is found outside of the home.
Namely, billboards, car wraps, and signs are all methods of out-of-home advertising.
The Benefits of Out-of-Home Advertising
Many businesses turn to out-of-home advertising for countless reasons. This method of advertising is perfect for executing creative in amazing ways and is known for high conversion rates.
Here are more awesome benefits to be had.
Customers Take Action
Small business marketing is all about conversions. If you’re spending the money on the ads, you want to see results.
So, how does OOH advertising encourage customers to take action? Firstly, it increases brand awareness. If a customer has already seen an ad while driving to work, then receives that same ad on their phone when they get to work, they’ll be more likely to click it.
Familiarity with your brand is an important aspect of getting conversions on your advertising.
Go Wild With Creativity
When you invest in advertising, you want to ensure that it’s remembered. OOH advertising gives you a wonderful opportunity to get creative with your placement and make your advertising count.
Many businesses have done this with great success. If you can execute the creative the right way, you’ll be very likely to see some great results.
Go Social
Tying into the previous point, a great OOH campaign has the potential to make it onto social media, thus extending your reach. If someone sees your ad and finds it interesting enough, they may take a picture to show the world online.
This can help with creating even more brand awareness and interest across the internet, possibly returning more conversions after all.
Cost-Effective
If you’re looking for an affordable way to advertise, out-of-home advertising is the perfect way to do so. Rather than paying via CPC, you can pay for CPM via this method of advertising.
It’s a more affordable and cost-effective way to get some awesome results. Be sure to measure your conversions after running the campaign to see your return on investment!
Out-of-Home Advertising: The Best Way Forward
For businesses that want to see results, out-of-home advertising is the best choice that you can make. With the potential to hit so much of your target market and design the piece to turn heads, there’s much to be had with this type of small business advertising.
It’s worth looking into this option for your business!
