If the pandemic of 2020 taught us anything about business, it’s that the internet is here to stay and here to help.
In fact, if your business survived all of the lockdowns and closures of 2020 without a solid digital marketing plan, you may very well be the 8th wonder of the world.
Of course, luck isn’t always in our favor. That’s why it’s vital that you’re not only online, but keeping up with the latest digital marketing trends for success.
Want to know how the 2020 digital marketing trends are impacting the year ahead? Follow along to discover five key aspects you need to consider to make a splash online this year.
- Social Media Marketing Trends
One of the most obvious 2020 digital marketing trends is directly related to the amount of time people spend scrolling through social media in the past year.
With consumers stuck at home, the daily scroll has become longer and longer. And without anywhere else to do their shopping, the rise of social media shopping came in hot!
In fact, social media platforms have been hard at work to improve their platforms for shopping to the point where your customers don’t even have to leave the app to make a purchase. Now that consumers are hooked on this instant shopping experience, your business will need to hop on board to survive.
- Interactive Content
On a similar note, your audience is absolutely starving for entertainment. That’s why interactive content has taken such an impressive leap in digital marketing news.
More and more people are valuing interaction, even if it is on a screen, and your brand is the perfect place to get it.
Utilizing content that features quizzes, polls, surveys, contests, games, and more is the perfect way to get your audience involved in what you are doing and hooked on your page!
- Voice Search
One of the most interesting trends in digital marketing this year is the increase in voice search queries.
Although digital helpers like Siri and Google Assistant have been around for a few years, the uptake of these voice searches has really skyrocketed. This means more and more people are asking their devices and speakers the questions that they would normally type into the search bar.
The reason this is so important to take note of is that it changes the SEO content rules we’ve been following. More specifically, you’ll need to rethink your keyword strategy to include more long-tail, question-based keywords.
- Video Marketing
This digital marketing trend is no surprise as we’ve seen the impact of video grow over the past few years. However, video is now deemed the most effective way to capture an audience and boost sales.
With a broad range of video marketing quality and style, the key to being successful with this outlet is solid branding.
If your brand isn’t yet solidified or you’re confused about how to carry themes across your content, check out this branding agency for helpful tips and advice.
- Mobile Marketing
Again, we see the impacts of 2020 leading users to spend more and more time on their mobile devices. In fact, the number of mobile users online has now exceeded the halfway mark, measuring more than 53% of website traffic.
In essence, this means your website needs to be optimized for mobile-first indexing and absolutely flawless on these small-scale screens.
Digital Marketing Trends for Success
Now that you know these five digital marketing trends for the year ahead, it’s time to set to work. From upping your social media marketing to embracing mobile users, it’s never been more important to invest in your online strategy.