How to Create a Great Product Brand

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Over 50% of consumers prefer shopping from familiar brands. About 90% of customers expect brands to remain consistent across all platforms. Consistency can help you build awareness and recognition.

It takes over five tries before you start building even a little awareness, though. If consumers don’t know you exist, they won’t choose your product.

Meanwhile, you only have seven seconds to make an impactful first impression. Within those seconds, consumers decide whether they trust and like your brand.

With a strong product brand, you can stand out on shelves. You boost awareness, recognition, and trust. Then, you can draw more people to your product branding and boost sales.

Not sure where to get started? Here are the 10 tips you need when branding your product. With innovative product branding, you can make an impactful impression.

Set your business and brand up for success with these 10 branding tips today!

  1. Determine Your Value

First, take the time to consider your unique value proposition. Why should consumers choose your brand above the rest? What sets you apart from competitors within your industry?

Understanding your unique value will help you stand out from the crowd. You can give consumers a reason to choose your brand.

Otherwise, you could fall into the background.

Instead, consider your value before building your product brand. Then, communicate your value through your branding.

  1. Research Your Audience

If you want to appeal to your target audience, you need to know who they are. Otherwise, you might struggle to spark their interest. Consider who your customers are based on demographics and psychographics like:

  • Age
  • Gender
  • Location
  • Language
  • Education
  • Interests
  • Marital status
  • Household income
  • Buying behaviors
  • Pain points

As you work on your brand, consider the values your customers care about. Appeal to those values to attract customers.

  1. Consider Purpose and Positioning

Take the time to consider your brand’s purpose and positioning before building your product brand.

Your purpose is the core reason your brand exists. Your positioning is your competitive advantage and customers. Understanding both will help you develop innovative product branding.

How will your brand change a customer’s life? Think about what your brand delivers. That’s your brand purpose.

Your position turns that purpose into action.

Understanding your purpose and position is essential when branding your product. Otherwise, you might not appeal to the audience’s distinct needs.

  1. Gather Market Research

If you want to learn more about your customers, gather in-depth market research.

Learn more about your customers, industry, and competitors. Look for opportunities your competitors are neglecting. Study their branding, too.

Remember, your branding can help you stand apart from the competition. Make sure you’re not mimicking other businesses. Otherwise, your product branding might confuse consumers.

  1. Consider Personality

As part of your product brand, take a moment to think of your brand’s personality. Turn your brand into a living, breathing person. Think about what they would look or sound like.

You can use your brand personality to connect with your target audience.

Show them you understand their wants, needs, and problems. Then, show customers how your product provides a solution.

  1. Design Your Logo

Your logo is a big component of your brand.

Make sure your logo is easy to recognize. Use imagery that suits the rest of your brand identity.

Think about the message you want to convey when building your logo. Your logo can communicate that message on the rest of your marketing materials.

  1. Select a Color Palette

Use color psychology when building your color palette. For example, red often conveys passion. Yellow is optimistic.

Green is ideal for communicating growth and health.

As you start branding your product, consider working with an experienced design agency. They can help you make these decisions for your brand.

  1. Consider Imagery

Add imagery to your packaging design, too. You can use different photos, icons, or other design assets.

For example, maybe you’re creating a soothing lotion. Consider displaying the lotion’s ingredients, like aloe vera, on the packaging. Make sure the imagery you choose suits the entire brand.

Don’t forget to consider the package type, too. For example, are you using boxes or bottles? You can look at these essential oil supplies bottles for fresh ideas.

  1. Choose the Right Type

Font choices can impact your product branding as well. What message are you trying to convey? If you want to look elegant, choose a script font.

Consider your audience, too. If you’re trying to appeal to kids, try a playful font instead.

Make sure your font is legible. Otherwise, you might struggle to communicate your branding.

  1. Establish Guidelines

Once you establish your product brand, it’s important you stick with it. In fact, persistent branding can boost revenue by up to 23%.

If you fail to keep your brand consistent, you might risk confusing customers. They might confuse you with another business. Meanwhile, you’ll struggle to generate awareness or recognition.

Instead, take the time to establish your brand guidelines. Your brand guidelines are a document that outlines your brand’s:

  • Mission statement
  • Vision statement
  • Voice
  • Tone
  • Personality
  • Logo styles
  • Color palette
  • Font styles
  • Imagery styles

Consider how your brand will appear for different manufacturing packaging or on different social media platforms. Then, give your brand guidelines to everyone on your team.

Establishing your brand guidelines will ensure everyone on your team remains on the same page. Otherwise, you might experience discrepancies with your branding.

Once you establish your product brand, use it! Infuse your branding on your website, social media, and manufacturing packaging. Branding your product will help you stand out on shelves.

You can start building brand awareness and recognition to draw in customers, too!

Packaging Perfection: 10 Tips for Creating a Wow-Worthy Product Brand

Developing a strong product brand doesn’t have to feel challenging. Instead, keep these 10 design tips in mind. With these tips, you can develop product branding that will help you stand out on the shelf.

You can appeal to your target audience, convey your value, and start boosting sales.

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