A normal scenario of an event involves people looking disinterested after a particular time. If you are an event marketer, you may have noticed your audience taking quick naps and yawning in the middle of the event. That is either because of the prolonged time duration of the event or due to the lack of engagement elements in the event.
Every event be it virtual or in-person needs to be engaging enough to hold the attention of the audience throughout the event.
Event marketers have always struggled to find a tool that is meant to increase the engagement level of the audience, that’s why they always looking for social media customer service tools that can help you to solve problems.
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In this blog, we are going to tell you about the perfect tool that is especially useful and designed keeping the requirements of event marketers in mind. The tool that we are going to talk about is Social wall and we shall be talking about the benefits and significance of social media wall in your events.
Let’s get started!
What Is a Social Media Wall?
Social media is a tool that allows users to collect content from various social media platforms including Instagram, Facebook, Twitter, Pinterest, and all the other social media platforms in one go. The content can be displayed on screens and digital signage of all shapes and sizes.
Since social media has evolved to become an integral part of everybody’s life and caters to an enormous number of users daily, there is plenty of interesting content on various platforms that, when displayed, can work wonderfully to grasp the attention of the audience and drastically improve the engagement level of the audience.
If you are wondering about how social media walls can benefit you during events, in the next segment of the blog, we shall be highlighting a few major benefits of social media walls for events.
Benefits Of Social Media Walls For Events
A Chance To Leverage User-Generated Content
Building social proof around the brand is mandatory to generate trust within your customers around your brand.
The content created by your users on social media holds much more value and is more genuine, authentic, and trustworthy as compared to the content published on the platform by your brand.
Showcasing User-Generated Content like positive reviews, posts created by the users in the form of photos, videos, gifs, etc. on a social wall during the event will instantly hold the attention of your audience and they would engage more with the event.
More Engagement Using Event Hashtags
Event marketers mostly promote the event widely on social media before the event. One amazing strategy to promote your event is by hosting a hashtag campaign.
You can ask your audience to use a specific hashtag and post content on their social media handles.
The campaign can be around a quiz or just general thoughts about the event before the event. You can surprise your audience during the event by aggregating the content using a social media aggregator tool and displaying it in the form of a social media wall.
Apart from this, you can motivate your audience to post content in between the events. The content can be selfies, pictures, videos, etc. and it can be posted during the event.
Your audience will be delighted to see their posts being posted and featured live and the other attendees will also be compelled to post content using the hashtag.
Increase Interactions And Discussions During The Event
A general Q/A session or discussion session involves the attendees asking questions openly and includes engagement.
The audience generally does not ask many questions since they are hesitant, shy, and nervous to get up and ask questions.
To increase the interaction level and engagement of the audience, a social media wall comes in extremely useful and beneficial.
It allows the audience to ask questions wherever they are just by typing the question and sending it, the key speakers can answer the questions by looking at the social media wall and answer accordingly.
Engage Audience With Games And Entertainment
One of the major benefits of Social media wall for events is that it works amazingly well to engage the audience through gamification and entertainment.
You can keep an attractive prize like a voucher or coupons to make the audience more involved in the event. You can host games like a crazy selfie competition, the picture with the best background, treasure hunts, or highlight the most active participants throughout the event.
This will surely benefit your event’s overall success and engagement.
Social media walls for events work extremely well to garner more attention from the audience, promote your event, make the audience gel well with the overall atmosphere and vibe of the event, and of course for increasing their participation level.
Being an event marketer, you must surely leverage social media walls for events to attain the aforementioned benefits.
We are at the end of the blog and you are now well aware of the multiple benefits and uses of social media walls. Go on and start preparing for your next event using this amazing tool!