A widespread myth: SEO isn’t the same thing as it was earlier. But the fact is your SEO strategy for 2021
shouldn’t depend on keywords only. In the current scenario, most business owners know the basics of SEO and understand its necessity as well.
When it comes to creating and executing an efficient SEO strategy, just focusing on keyword-centric content is strenuous and incorrect. Therefore, this post briefly discusses how to form an efficient SEO content strategy.
What is an SEO?
SEO is a specialized content strategist that supports businesses that discover new opportunities to solve consumer queries about their product or respective industry. SEO-centric content helps businesses to attract organic traffic and rank higher on Google SERPs.
There are basically three types of SEO:
- On-page SEO- This SEO only focuses on the website content and how to optimize it to boost website SERP ranking using specific keywords.
- Off-page SEO- This SEO deals with the links directed to a website landing page. The number of backlinks implies a website’s reliability and helps to build trust with the algorithms.
- Technical SEO- This type focuses on backend structure, for example, site code. Google cares about both content and technical setup, so this one for Google ranking.
If you are new to SEO and need expert advice, simply log into Brainvire and get assistance from leading SEO experts.
Step by step SEO content strategy
a. Form a list of products
The keyword is the core of SEO but not the first step to gain organic traffic. Instead, make a list of topics that you’d want to be in your content. To begin with, take 10 words related to your industry or service. Use an SEO tool to assess search volumes and get variations that will boost your business.
b. Based on this list out long-tail keywords
In this step, you will start optimizing the website for some keywords. For every niche you select, use keyword tools to get long-tail keywords. Use these keywords and form a blog according to them. The cluster of keywords attracts search engine algorithms to connect users with the details they need.
c. Set up an interactive blog
Blogging is the best way to engage your website’s users and rank for keywords. Every web page is an open opportunity to rank in Google SERPs. Consider creating one if you haven’t done it yet. Make sure not to add long keywords more than 4 times. Never forget to link pillar pages, and once you are done, link it with the parent page to support the subtopic. CMS Development Company services, a Brainvire product, helps businesses to evolve content strategy and rank higher in SERPs.
d. Form a stable routine for blogging
It’s not mandatory to have the same cluster topics for your blog. The value lies in creating content on factual topics that attract consumers along with Google Algorithm. Keeping that in mind, keep a consistent schedule to update new content, study your market and create new topics that users find interesting.
e. Also, create a link-building strategy
The topic cluster model is not the only way to rank higher in SERPs. SEO link building is the sole objective of On-page SEO. Conduct brainstorming sessions and think of all the ways that can attract inbound links. Or you can approach other bloggers for collaboration or guest blogging opportunities.
f. Compress the media files
This might be a small step but is vital as well. As your website evolves, there will be a higher number of images in your content. This is because larger file sizes are hard to load. And since loading speed is a crucial factor in SEO. So, it is essential to monitor the size of the files before uploading.
g. Stay updated with SEO news and strategies
Like digital marketing, even SEO is advancing rapidly. Following the trend and best practices is a success-proof strategy. Various online sites can offer you all the latest news. Some sources include the Search Engine Roundtable, SEO book, and more.
h. Gauge and track posted content success
SEO is a long process and requires a lot of effort for significant results. So, keeping track of your metrics will help you know what is working for you and what needs modification. Monitor your organic traffic using any preferred web analytics tool.
Ranking in SERP is difficult, but it is possible to get desired results with the right strategy. Having difficulty scoring organic traffic, go to Brainvire’s official website and see how they will help you achieve your goal.
Remember, it’s not always about the content and your SEO itself. Sometimes, the results of your effort are also related to the overall user experience of your website.