Magento was launched in 2008 closely after the digitalization of different industries hit the global markets. It is an open-source PHP programmed platform that alleviates complex web development methodologies and accelerates the process of eCommerce web development. The platform is majorly known for its customization flexibility, impeccable efficiency, and multi-vendor options.
Speaking of store setup flexibility, Shopify made a giant leap in the eCommerce arena with Shopify Plus. While all other eCommerce platforms are constantly coming up with vast up-gradation and the latest framework variants, Magento has been a little stagnant in terms of feature updates. And top web development companies still consider Magento as a promising choice for eCommerce website development solutions.
Besides, Magento 2 launch was long overdue since 2011 when it was originally announced. With a stable arrangement and a few latest features, Magento 2 made a successful headstart in February 2021. These selective Magento 2 features helped this platform top the list of eCommerce web development frameworks.
Let’s check out some of those exceptionally crafted features that make Magento a prominent choice for eCommerce website design.
Single Click Account Setup during Order Placement
If you think about it; filling up a series of forms just to buy a cute little top/t-shirt doesn’t make sense. Apparently, most online stores on the web have this feature in which the buyer has to follow a set of instructions before making the first purchase. Guess what? Magento 2 can help you configure a single-click account system for initial order placement.
And it gets better! Your customers buy their first product from your online store in one click and the purchase becomes even faster during future order placements. They can buy stuff as a guest user and then create an account later with the help of previously saved information on the portal.
Built-In B2B Platform for Elongated Trading
Shopify may have a greater deal of theme designs and feature options, but its ascendancy is still doesn’t match with the in-built B2B suite of Magento 2 features. This native Magento feature is suitable for arranging product catalogs and product pricing in a highly customized way. You can implement certain terms for online selling and set credit limits for safe trading.
Customizing an online B2B store can be obscure without the help of a professional web developer. With Magento 2 latest features, you can tailor quick order placement, receive payments via check & wire transfers, and edit carts with no possible hassles. Other than this, price negotiation, real-time inventory, supply chain management, sales acceptance from numerous channels, and segregation of various other divisions can be pretty easy with the latest version of Magento.
Simplified Content Integration & Preview Management
Magento 2 latest features come with an option of automated content staging and preview to set you free from painstaking update maneuver. In general, someone from the development team takes care of this site update part to induce the recent changes across the platform.
Fortunately, that is not going to happen with your team if you trust Magento’s latest campaign staging and preview environment feature. With this kind of customization, you can create the campaign content, preview it to make required modifications, and schedule it for a suitable timescale. There is no need to call the IT guy in the middle of the night to develop a promotional campaign as you can tackle the publishing update all by yourself.
Visual merchandiser for organizing product categories rapidly
Now you can easily organize various product categories in a way your buyers can understand and access. This will help you comprehend your customers’ choices and make relevant changes to your eCommerce website accordingly.
Mobile-First Design for Outstanding Outreach
More than 60% of online shoppers use their smartphones to buy stuff online. As a new online store, you may not know this incisively, but Magento 2 with its latest features does. The latest version of this eCommerce platform operates as a system shift for various devices.
Here’s how it goes. The website application is created originally for mobile devices. Then developers scale it up for other operating systems where they customize SEO, product views, and other things to make it accessible for customers.
The term doesn’t quite justify the scalability of convenience this Magento 2 features update brings to the table. Streamlined user experience is the one thing that’s common in all the eCommerce websites available on Google at this very hour.
With user segmentation and personalization, Magento 2 solves the mystery of unsuccessful conversion rates. Now you can tailor your product selection by segmenting your users based on their location, order history, gender, and Wishlist items.
Conclusion – You can get in touch with a trustworthy web development company in India & overseas to learn better about these best Magento 2 features. Other than this, you can also check out more Magento 2 features such as elastic search, dynamic sales analytics, and drag & drop page builder to see what suits your eCommerce website more.