With the changing lifestyles and the increasing pace of competition, the demand for home & kitchen appliances in India is also rising. The rising competition is not only increasing the production cost but also improving the quality of appliances available in the market. To get an in depth knowledge of the market, various home appliances manufacturers have launched a new range of modern kitchen appliances. To identify the expected growth and ongoing trends in the coming five years. To aid market consultants, leading appliance manufacturers, leading distributors and retailers to align their sales and marketing plans.
Most of the leading brands in the Indian kitchen appliances have come up with new ranges and have established a strong presence in the domestic market. Leading brand names like Smeg, KitchenAid, Kenwood, Philips, IKM, Tricity Biodiesel, Sorian etc are rapidly growing in the Indian kitchen appliance markets, thanks to the advanced product technologies and appealing features. Amongst these Smeg, Kenwood and KitchenAid have gained global popularity due to their innovation and style. Smeg and KitchenAid brands have expanded their territories by focusing on the emerging markets in India.
The demand for appliances has been increasing rapidly and the growth in the market share of Smeg, Kenwood and KitchenAid is quite fast. According to an estimate, these three brands have more than 40% market share in the Indian market and the growth is expected to increase further. A research report of independent surveys conducted by marketing agencies has forecasted that the demand for the branded kettles, juicer mixer grinder and dishwashers will be further driven by three factors – reduced working hours, increased purchasing power and the growth in internet. According to the research report, these three factors will further help Smeg, Kenwood and KitchenAid gain market share.
The demand for the best home & kitchen appliances is directly proportional to the growth in income group and the proportion of employed people. As per the latest reports prepared by Frost & Sullivan, there are numerous restaurant chains which are using Smeg brand as their cooking equipment. In the developed countries like US and UK, Smeg has established its name in the list of top branded kitchen appliances. This brand is popular among the housewives who use it regularly in making noodles and stir-frying vegetables.
In the mid of the 90’s, Smeg gained global popularity due to the release of the microwave with heat and flavour feature. Today, Bajaj Ovens, Electrolux, Lefroy Brothers and Electrolux are offering similar features in their kitchen products. It is also believed that Smeg invented the microwave in India, as they were in need of an easy to carry and clean device for cooking food. Bajaj and Electrolux are still major players in the kitchen appliances industry of India.
Another prominent brand of kitchen appliances in India is the rice cookers. These are extremely popular and are available with an impressive range of options. The rice cookers are made with a unique, sturdy design and they are one of the oldest brands in the Indian market. The rice cookers from Smeg are known to have a long lasting feature and they do not crack easily. The rice cookers from the Bajaj group are also extremely popular.