For a business to thrive, one of the most important things to build is trust, not just with the target demographic, but with everyone online. It can be challenging to build that trust without the help of professionals, especially those that specialize in social media services. Online reputation management (ORM) is crucial for the success of any business, and the way to get the job done is through the use of social media.
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That said, social media can be a vague term, as there are plenty of different channels to choose from. The choice of the social media platform can depend on a variety of things, though thankfully it’s a much more straightforward process than it seems. For example, there are some platforms that are an absolute must no matter what industry. Here are the top five social media platforms that a business must have.
- Ever reliable Facebook
It would be remiss not to mention Facebook, as it is practically the default choice of social media platform for just about anyone. For most people who get their start on social media, Facebook is typically the first choice, and for good reason. It might not necessarily be the hip place to be for the younger demographic, but just about everyone has a Facebook account. Many companies grow a relationship with their target demographic using Facebook, and it’s a fine benchmark for the rest of the channels out there.
- Getting used to social media services with Instagram
Next in line for the most popular social media platform would be Instagram, which is about as connected to Facebook as it gets. It’s one of those platforms that practically experienced overnight success, and most of the people that use Instagram tend to be teens and young adults. Lately, there have been plenty of older folk that are making their mark on the platform, and it can be a lot of fun.
The reason why it’s great for business comes with lead generation, as companies that know to take advantage of current trends will find plenty of traction within Instagram. It’s an excellent platform for various marketing strategies, as most Instagram users are typically willing to try anything that catches their attention. The use of professional services is also recommended for such a platform to help inexperienced companies get a good start.
- LinkedIn, the platform for professionals
There are plenty of different social media platforms out there for all kinds of individuals and businesses, though there are few that match the potential for professionals in social media like LinkedIn. That said, keep in mind that LinkedIn is a place to find other professionals and not necessarily customers. Instead, companies can find clients within the platform and start networking with other companies in the industry.
It’s not the kind of social media that people use often, but it’s a crucial part of networking for businesses. While some businesses will arguably find more potential for success in other platforms, there’s no denying that LinkedIn is a platform where professionals seek out other professionals. It’s perfect for B2B transactions.
- The phenomenon that is Twitter
While social media, in general, is considered a phenomenon, Twitter is one of the few platforms that can still be considered a phenomenon among the rest. It seems like such a simple concept, to write down an idea in as few words as possible and let the whole world react to it. It’s hard to imagine Twitter itself expecting the kind of popularity it experienced over the years. It is undoubtedly one of the best social media agency for those looking to spread a message and is a particularly great social media avenue for professionals looking to interact with their customers.
While Facebook is the benchmark for social media in general, Twitter is typically where people spend the most time. It’s an entertaining and spontaneous platform — great for business.
- Video content with YouTube
It can be argued that YouTube isn’t necessarily a traditional social media platform, but the term has expanded over the years. YouTube is one of the better platforms for company owners that know they’re going to use video content for marketing purposes. If a company wants to get its video content out there, YouTube is the way to go. It helps that companies can learn all about keywords and proper marketing thanks to the YouTube algorithm, which is simple enough to learn and can be an informative experience for most business owners.
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While the use of social media is fantastic for companies in just about any industry, it’s never a bad idea to do extra research and make sure that the company’s target demographic is in the chosen social media channel. With the right social media agency helping out, even the most inexperienced company owner can make plenty of progress when maneuvering through a competitive business landscape.