Brands are constantly changing their marketing strategies and are continuously tracking the platforms where they can gain the maximum profits from.
While online shopping has always been successful and a hit amongst shoppers, the recent trend of shopping via social media platforms is also setting in and being used by a large audience.
Be it Facebook, Shoppable Instagram, UGC lookbooks on Social Media, Shoppable Stories, or Pinterest’s Buyable Pins, Social Commerce is present on almost every social media platform.
What Is Social Commerce?
Social Commerce refers to the process of buying and selling products or services through social media platforms. It is also popularly known as social shopping or social media shopping.
It is one of the best marketing strategies adopted by eCommerce brands and businesses to upscale their marketing efforts and reap incredible benefits.
The inception of Social Commerce introduced a major shift in trends and the way shoppers shopped. Moreover, Social Commerce is a million-dollar industry and sales are likely to grow by 22% soon enough.
To get successful and see growth in eCommerce sales, creating a relevant Social shopping strategy is mandatory. Leveraging the correct social commerce marketing strategies would give your business extra growth and help you attain your desired number in sales and conversions.
But you must be wondering why should you brand even pay attention to Social Commerce and create strategies?
Continue reading the blog till the end to understand why you should incorporate social commerce as a marketing strategy to your eCommerce business.
Why Should Brands Pay Attention To Social Commerce?
More Efficient Product Discovery To Purchase Journey
Customers can enjoy a more simple and easy buying experience through Social Commerce. Since social commerce means shopping through social media, customers can scroll through the feeds and enjoy shopping at the same time.
It saves them the time to spend hours on the eCommerce website and go through their decision-making process. Customers are quite vulnerable on social media as their presence signifies their interest in the brand.
A regular shopping experience has multiple unnecessary steps and there is a bright chance of getting increased bounce rates on the website. On the other hand, Social Commerce enables the customers to make up their minds and immediately make a purchase.
Invite Increased Revenues
We have incorporated this point since the main factor defining the success of an eCommerce brand or for that matter, any brand is the sales numbers. According to surveys, eCommerce sales will surpass 735 billion dollars in the coming years!
Additionally, more than 80% of shoppers do their research online using social media platforms like Facebook and Instagram to select what to buy and more than 40% of Pinterest users leverage the platform for their shopping interests.
We guess these statistics have convinced you to utilize the power of Social Commerce in your business.
Gain More Leads For Conversion
All that customers look for is engagement. The traditional method of online shopping does not provide brands an opportunity to interact with their audiences. Moreover, a person who is not acquainted with the brand is less likely to visit your website.
On the other hand, social media is a platform where customers come to socialize and connect and are more vulnerable to making a purchase. It serves as a platform where you can target your potential customers more effectively.
Using Social commerce, you can interact with your potential customers through likes, comments, stories, UGC lookbooks, etc., and increase your chances of getting more leads and converting your potential customers into regular/ existing customers.
Increase Engagement Through User-Generated Content
Social Commerce provides eCommerce businesses a golden opportunity to generate and use User-Generated Content. As you are well aware, UGC is the most genuine and authentic form of content and can be trusted more by the audience who are new to your brand.
Through the medium of social media, you can generate quite a large amount of User-Generated Content. All you need to do is utilize it strategically. If your existing customers are liking your products there is a high chance that they might wear or use your products and post them on their social media handles.
Utilize the content by reposting it on your social media account. You can create a separate section containing the reviews of your happy customers. If you are a clothing or fashion apparel brand, you can create a UGC lookbook and display it on your social media handle to get more attention, user engagement and to increase your following and visibility.
At the end of the day, customers are more likely to check out what other customers have experienced and say about the brand much more than the brand’s own created content.
Wrapping It Up
And we have reached the final conclusion. Just like we are sure that you must have understood the significance of using Social Commerce, you too must be in the process to take the next step ahead.
Selling and promoting products or services through social media is a result-driven marketing strategy and can most certainly help you and your business thrive and get more conversions and sales.
Now that you are aware of this wonderful marketing technique, we strongly recommend you leverage this and see your brand grow like never before!