The logo of your brand is not just any other visual; it is the face of your brand. Before you put your products or services out there, your brand is identified by your logo, which is why it is significant for a brand to focus on typography logo design.
The design of the logo is a lovely mixture of creativity and brand persona. Especially when we are talking about typography in logo design, at first impression, one might find it a lazy choice for creating a logo design since it just involves picking up fonts. However, typography fonts are so much more than that.
A well-designed logo is a unique combination of business and art which is extremely difficult to achieve. Typography in logos if utilized wisely can bring the desired balance between the two. Typographic logos seem to be the simplest logo designs and the least creative. However, they are not. Professional and creative approaches can make your brand not only memorable but also trusted and loved. This article is for those who are looking for the ideas and inspiration in creating text logos.
When you choose your logo fonts, you need to take care of a lot of things. Does this font match with your brand personality, are the colors in sync with the aesthetic, is the font too informal? There are so many questions that you need to consider while going for typography logo design.
Here are some basic tips that you should follow while choosing fonts for typographic logos:
- The fonts should speak volumes about your brand.
- The logo should be self-explanatory; it should not have complicated fonts that make it difficult for anyone to understand.
- There are thousands of fonts available, so you need to understand some of the basic fonts before jumping to anything.
- Analyze what your competitors have created.
- Understand the colors; there is a logic behind the choice of colors. For instance, you will see a lot of bank logos with blue color since it symbolizes trust.
- Always go for simplicity; the more simple your logo is, the easier it is to use for branding.
- Create a vector file of your logo to keep the quality using logo maker and resolutions of the logo design intact.
- Do not use too many colors or fonts in one design. You may not be able to put the logo design both on a plain black or white surface, and also, it looks way too cluttered.
When creating a logotype, it’s a good idea to aim at long-lasting relationships. Once you understand the identity of your brand, positioning, and basic messages, it will be easier for you to choose the type of logo that will best represent your brand. Following the generally accepted tricks of the trade, you may lose your brand identity. On the other hand, logo designs that employ the “off-the-shelf” typographic tricks run the risk of being rejected.
Another thing to keep in mind is that your logo should fit in beautifully on all of your online channels. You should be especially careful when choosing the right font for your website and do everything you can to make sure it properly communicates your entire brand identity and correlates with your logo typography.
Finally, remember that no business has become successful because of its logo. The purpose of the logo is to increase the company’s visibility. The quality of services you offer should do the rest.