The Internet is one of the most vicious and powerful platform to sell your product nowadays. There are billions and millions of people searching the internet every day, every hour, looking for products and services on many different portals like websites, Instagram, Facebook etc. Online shopping is increasing daily and yearly so fast that we really don’t have time to comprehend it, moreover, it’s being seen and proved as aneasier and convenient wayto buy products and you can buy it any time during the day!
Due the current situation and the pandemic, buyer’s behavior and decision-making process has changed dramatically in recent years and specially 2020. People are shopping online which has increased sales 50% more. Consumers tend to research online before even considering to speak to a sales person and buying it. This is also done by comparing the product and its information on different domains. Buyers are also prefer and make purchases directly onlinethrough their smartphone which allows them to never step foot into their car and drive to a store.
Now that we’ve learned how our consumer behavior has changed over the span of years and how important it is to sell online. Learning how to sell online can be daunting so let me tell you the top 5 ways to sell your product online.
- Choose your domain.
Choose how to sell online. Chose where to sell online. There are our social media apps which are increasing audience for businesses day by day and are immensely important. You can make an account and post your product, choosing to sell it by direct or personal message by your buyer. There’s another way that’s more effective and can be done using this portal. Creating your own ecommerce website. Creating a website from scratch is highly time consuming and hard work but it also provides you and your buyer a proper system. It allows you to take matters digitally in your own hands and makes in convenient for your buyer. So once you’re done with the layout, pictures and content, you’ll have your own sites with full control and many added benefits. You’’ have the full liberty to add, subtract products, change layout or add deals/bundles. Also, make sure your site is secure! For instance, Titan introduced its flex sprayer on its on portal but it is readily available on different sites. However, the consumer would trust titan’s official website more and would get more information about the flex sprayer on it rather than any other.
- Prepare an online strategy.
Once you start a business, you should know that the market strategy for digital branding is different from online strategy. Both are highly essential, it’s a long journey but don’t worry, it’s a long journey from your amazing idea to your first sale then it’s raining money! The main thing to decide for your online strategy is; what products to sell online? You don’t need to find consumers for your products, you need to find products for your consumers. You need to find out about your consumer’s behavior by google trends, keyword and hashtag research, online market research and selling what you stand for. Flex sprayer is something that was widely used and in demand hence it was readily made available online to help the costumer avoid the hassle. Hence, knowing about what to sell is basically increasing your sales and making it easy for the consumers to buy. For an effective online strategy here are some questionsyou need to ask yourself:
- Ad clicks and Ad extensions make a big difference!
Ad extension and clicks give you an edge that not only promotes on your own website but another already hosted domain. This helps you attract more audience, running your online business easier and can be a money saver in the future. This saves the potential customer a step and makes it easier and faster to find exactly what they want which also means that they go to your site instead of a competitor’s. Win, win right?
- Payment options!
To help your sales go smoothly and avoid annoying the costumer. You need to keep the information form, billing and shipping to the point with maximum payment options in the end! Your business should take more than credit cards. Like Google Wallet payments, ApplePay, Visa,WePayand COD? With this you’re making it easier to get money out of them.
- Digital marketing is your savior!
Without a blog and website, have you ever thought how to attract maximum traffic? Digital marketing not only grabs potential customers for you but also makes their purchasing easier. Once you enter the world of online business, you’ll see various bundles, discounts and added benefits on the same product on different domains. You need your online business and product to stand out! Hence, you’ll a proper social media handler and graphic content to actually get yourself out there and in the eyes of people. Sponsorships and giveaways, collaborations to contests. You’d have to be consistent in uploading and replying to your consumers. Customer support is an essential part of online business. You need to be there for you customer to answer their queries and making them trust the fact that the product and your service will be the same as looking at in and having it in your hands. Once you establish a good relationship like titan did, their flex sprayer can be ordered without a second thought and any portal automatically increasing sales!
So therefore, all these steps may be difficult in the start. You may need to spend a lot of sweat and blood. Days and nights but trust me, in the long run it’ll be totally worth it.