When you plan a birthday cake for your friends, like bringing a chocolate cake or coffee cake, it comes under your planning and processing.
Whenever we organize a birthday party for a friend or a simple family get-together, we have so many things to do. We arrange food; we bring decoration pieces and many other things to make that little event a special occasion for someone.
All these steps in which we plan and arrange things for the event come under event management. People often question what event management is and what role it plays in business marketing?
But before we get into its role in marketing, we first need to understand what basically event management is?
What is event management?
Event management is a process of planning for different formal and informal occasions. It is a project in which you deal with multiple things at one time.
Event management is a project in which you look at everything from event planning to event security. It is a series of steps by which you arrange a special occasion for someone.
Event management is applying ideas and strategies to organize a corporate occasion like concerts, official dinners, parties, wedding ceremonies, conferences and much more.
It is also a marketing tool that business people use to expand their business in the market. They use it as a source of communication to connect with potential customers.
Role of event management in business to business marketing
Event management plays an essential role in business marketing as it gives you a golden opportunity to create a buzz about your new brand or product.
As time has changed, the use of event management has also evolved. Now it is not confined to wedding ceremonies or birthday parties.
It is now used as a marketing tool for arranging official dinners and corporate events in society.
Event management plays a crucial role in business to business market.
Here are some of the ways by which event management is playing an important role in business marketing
Help in increasing brand awareness
When you bring yourself as a brand in the market, you need a platform to introduce yourself to people. For this purpose, the only thing you need to is a grand launch in the market.
In this case, event management helps you arrange a branch launching event where you can represent yourself as a fresh brand to let people know about you.
Event management is the best option when it comes to business marketing and lunching in the market. It gives an opportunity where you can present yourself in front of a vast audience.
Therefore, event management is considered an essential element for business marketing on a larger scale. When you host an activity, you interact with different people and mostly with the people of your field.
Interaction with different people increases your business name, and people get familiar with your name when they hear its various events and business activities.
Builds brand affinity
People remember a brand when they see that someone has done something memorable. For this purpose, most people in business organize activities on different occasions to stay in the business market.
When you host something exciting and fulfill customer expectations, they remember you for that particular event. So, event management is utilized in business to build affinity to clients with their customers.
It is a fact that memories cannot be created by watching a YouTube video or watching the image. They are made when you experience something first hand, like attending a webinar and sharing your experience with people.
When you have a firsthand experience with customers at any event or official dinner, you get the chance to interact with them directly. And event management provides you with this golden opportunity.
You can use this opportunity to build brand affinity with your clients and customer. Also, people remember you because of your positive attitudes like arranging events for charity and stuff.
When you use event management for company-sponsored charity events, more people know about you as people only remember the positive vibes and memories they collect from a particular event.
It can help you build your brand’s affinity with others by using event management as a marketing tool.
Builds business relationships
Events are indeed places where most of the business’s relationships are built. People meet and talk to their peers and competitors in business events.
Healthy interactions among people in business mostly lead to the building of relationships. Some people exclusively arrange events for this purpose, so they seek help from event management agencies for it.
The event management agencies in Cairo are also known for this purpose, as people hire them for an exclusive official business event. All these event agencies work hard to make these corporate events a great success for the people who are hosting them.