As of 2018, there were 525,000 tech businesses in the U.S. If you own a tech startup, it might feel like you’re entering a crowded space. The tech industry alone helps generate 10.2% of the national economy, so it’s lucrative for most businesses.
Chances are, your tech business has a value proposition for consumers or other businesses. While you’re getting started with a small budget, it pays to implement strategic marketing. You’ll need prospective customers to know what makes you unique.
Read more to find out how you can use technology marketing even while you’re on a budget.
1. Develop a Content Strategy
Content strategy is the key to developing brand awareness, and it doesn’t have to cost a lot. Through your content, you can find new customers organically by answering their questions online.
Consider developing how-to videos that correspond with your product or service. You can make your videos focused on your offering or create more broad topics. For example, say your tech business is a software company. Your videos can include tutorials for using the software as well as informational videos about the industry that uses your software.
All you need to develop a blog strategy is a strong writer on your team. Your blog posts should answer your customers’ questions, deliver timely news and encourage users to use your product or service.
There are many social media platforms to choose from. You should only use the ones that resonate with your audience. For instance, if you offer a software solution for accountants, you’ll probably want to reach them on LinkedIn. Social media allows you to post quick updates to your audiences while also engaging in conversations.
2. Attend Events
Successful software marketing may include reaching key players in the industry. Attending events may be a cost-effective way to make connections and increase your brand awareness. Before you attend an event, make sure you have collateral that will help visitors know who you are. This might include giveaways, banners or signage. You can find some great banner design inspirations online. You don’t need to hire a graphic designer to create an attention-grabbing banner.
3. Use Digital Advertising
You may not think you have the budget for advertising, but digital ads are usually more budget-friendly than traditional outlets. The typical cost-per-click (CPC) across social media ads is between $.51 and $5. This means you could spend as little as $50 for 100 new site visitors.
With traditional media like print and radio, you’ll pay hundreds for ad placement. The return on investment is usually less since you can’t accurately track who’s visiting your site.
Optimize Your Strategic Marketing
After you have solid strategic marketing in place, continue to optimize as much as possible. This means evaluating your campaigns and readjusting as needed. You might find more success with different messaging, images, platforms and more. A successful strategic marketer for the tech world will know how to best reach their audiences with the smallest budget.
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