Never judge a book by its cover. How many times did you hear that growing up?
While it might be great advice in some regards, the fact of the matter is that a book’s cover informs a lot of our decision making. A well-made cover can catch your eye, and when paired with an exciting synopsis, almost always leads to a sale.
While self-publishing makes it easier for authors to get their works to the masses, there’s still the matter of creating a great book cover to sell your story. We’ve compiled a list of important features of book covers to help you start your journey.
Keep reading to find out how you can maximize your sales!
1. A Focal Point
Take a peek through your library or check out a list of Book Cover Ideas online. After a while, you’ll start to notice that each cover has a specific section of the image that naturally draws the eye’s attention.
Whether it’s a contrasting color, an interesting image, or just a great title design, always include something that interests the reader.
2. Colors That Establish a Mood
Choosing the right colors can make a world of difference.
Let’s say you’re looking to write a steamy romance novel. Using darker, sleeker colors like blacks, reds, and greys.
But if you were to use that same color scheme for a children’s book? Not so much. It’d send the wrong message.
Believe it or not, psychology backs this up. Read up on color psychology as you start to come with book design ideas to discover which colors can set the right tone.
3. Compelling at Any Size
Most readers will first discover your book by scrolling through Amazon. A compelling cover can get readers to stop scrolling and click on your book.
Whether it’s a bold font choice or an interesting graphic, pick something that’s going to stand out as a thumbnail.
4. Professional Photos and Graphics
When you finish reading this article, take a few minutes to browse through the self-published section of Amazon. You’ll see two things: First, Photoshop can be a great creative tool. But second, just because you can add a photoshopped image doesn’t mean you should.
If you’re not using professional-looking graphics, you’ll tank your credibility in an instant.
So if you’re going to add photoshopped images of characters or backgrounds, make sure it looks good. It’s better to hire a freelance graphic designer than put your time, money, and energy into creating a cover that turns your audience away.
Rest assured, a bad cover can get publicity…just not in a good way.
Incorporate These Features to Create Great Book Covers
Book covers are tough to design. But if your cover includes these four features, you can feel confident in your cover.
Also, before you hit ‘publish’, be sure to run your ideas past some friends to get their views. The more perspectives you can get, the better!
For more content to help you reach your dreams — whether it’s starting a business, publishing a book, or anything in between — make sure to check back with our blog!